Latest Industry News
More Than 90% of Small Businesses Will Increase Advertising Spending in 2019
Most small businesses are prioritizing advertising this year and will increase spending on social media advertising (56%) and other online advertising mediums such as Google search and banner ads (41%). Nearly all small businesses (91%) plan to invest more in advertising in 2019, according to a new survey from The Manifest, a business news and... Continue reading→
MullenLowe SA Tasked With Rolling Out Schick’s ‘The Man I am’ Campaign
MullenLowe South Africa recently added a new business win to its ever increasing portfolio of clients. The Schick account win builds on the agency’s personal care experience, and in this particular case a brand within the men’s grooming category which truly echoes the agency’s very own challenger approach to brand communication. “Shick’s ‘The Man I... Continue reading→
Toyota’s campaign for all-new RAV4 – a touch irreverent, but incredibly smart
Toyota South Africa’s campaign introducing its new RAV4 is a touch irreverent, very entertaining, and incredibly smart. Devised by FCB Joburg’s Creative Director Tian van den Heever, Copywriter Este de Beer and Art Directors Julie Thorogood and Janine Kleinschmidt, with input from Strategic Planner Stuart Simms and Creative Strategist Kyle Duckitt, it features five short... Continue reading→
Mauritius: A pearl in the deep blue ocean of branding
Mauritius has long been known as the star and the key of the Indian Ocean, but that is not all there is to this tiny, beautiful island. Boasting a colourful fusion of cultures, cuisine, language, lifestyle and the arts, it has the potential to be the star and the key of branding and design in... Continue reading→
Hellocomputer signs as ‘Agency on Record’ for A+E Networks Africa
Hellocomputer Johannesburg has successfully pitched for and signed as the ‘agency on record’ for A+E Networks Africa, the global media and entertainment brand that owns the History, Lifetime and Crime+Investigation channels as well as the VOD platform, H-Vault. According to A+E Networks Africa Senior Marketing Executive, Anita Gardini, she and her team are “excited to... Continue reading→
Living & Loving readers share the love online
Caxton Magazines’ Living & Loving brand has been receiving major online love from its readers with a 106% increase in search traffic from January to February 2019. Want to know what the six early pregnancy symptoms are before a missed period or how to cope with your baby’s acid reflux? Many others want to know... Continue reading→
DUO Marketing + Communications committed to developing PR and marketing industry talent
Digital PR and marketing agency DUO Marketing + Communications (DUO) launched its very first Graduate Programme for PR and communications graduates earlier this year and had placed the first of what it hopes are many, graduates. Dintle Makhubo, who graduated from the University of the Free State, started at DUO at the beginning of March,... Continue reading→
Primedia Outdoor and Coca-Cola take creative execution to another level in Zambia
Primedia Outdoor continues to push boundaries in Sub-Saharan Africa after recently joining forces with soft drink giant, Coca-Cola, to install a 12 meter-high bottle in Lusaka, Zambia, as part of its strategy to drive innovation and create impact within the market. “Our ultimate intention is to dominate and break through the advertising clutter in Lusaka’s... Continue reading→
Are brands living up to client expectations?
Jedd Cokayne, Business Unit Manager at The MediaShop I am not sure about you, but there is an underlying feeling that the world’s equilibrium is not quite balanced at the moment. I think this is abundantly evident in South Africa’s downturn in consumer confidence due to the current economic situation, the fact that we’re in... Continue reading→
Boomtown launches the Maluti Mountain Cement brand in Lesotho
Following its appointment to Maluti Mountain Cement in 2018, Boomtown has successfully rolled out the launch campaign for the Lesotho-based challenger brand. The highly regarded Lephema family from Lesotho partnered with international cement company and Boomtown client, Lafarge, to launch Maluti Mountain Cement. A product that carries the Lephema name with pride, the inception of... Continue reading→