Latest Industry News
Egg Films’ Kyle Lewis Shoots For BMW China
Proving, once again, that creative talent transcends cultural and social boundaries, Egg Films’ Kyle Lewis has directed a fast-paced and edgy TVC that will air in China for BMW in that country. Created to appeal to upwardly-mobile Chinese professionals between 23 and 30 years of age, the 90-second ad, which has been cut-down to a... Continue reading→
London-based thenetworkone joins the 2019 Nedbank IMC Conference as sponsor and partner.
The debate over independent agency versus global holding company network rages on in the communications world. However, one company is challenging the concept of bigger is better by creating the largest global network of independent agencies worldwide. London-based thenetworkone, advocates for independent agencies and the benefits that go along with working with owner-managed, less cumbersome... Continue reading→
Ogilvy Cape Town and Giant Films new campaign, Rape Crises, hits close to home
It is estimated that 40% of South African women will be raped in their lifetime and only 8.6% of rape perpetrators are convicted. Unfortunately, most people believe these rapes only occur in dark alleyways by hooded strangers. Rape Crisis’ new campaign reveals that the truth is a lot closer to home. 68% of rape survivors... Continue reading→
Leadhome invests in Pirates Rugby Club as its title sponsor
A strong sense of community brings two brands together Leading hybrid real estate agency, Leadhome, has announced its title sponsorship of one of Johannesburg’s oldest rugby establishments, Pirates Rugby Club. In line with Leadhome’s community upliftment strategy, the sponsorship aims to assist the Club to build its youth and female player development, while also continuing... Continue reading→
The Outdoor Measurement Council (OMC) shares third year of research and demonstrates how to optimise Out of Home (OOH)
The latest release of three years of fused ROAD research, highlights how the industry is better equipped to evaluate and plan OOH, with a currency that offers the same metrics as other media types. This new release allows for all users to optimise media planning and buying, and to develop effective strategies – music to... Continue reading→
The 2019 Rand Show – celebrating 125 years!
Joburg’s Best Day Out, the Rand Show, will take place from 19 – 28 April 2019 at the Johannesburg Expo Centre in Nasrec. The Show is an incredible 125 years old this year, making it one of the oldest and longest running lifestyle events in the world. The Rand Show, Joburg’s Best Day Out, has... Continue reading→
A fresh approach to customer service
Judith Middleton, Head of Advisory Services at DUO Marketing + Communications During 2018 we made some significant changes to our internal team structures that have improved our business, delivering greater value to our clients, and a richer and more fulfilling work experience for our team across PR and Digital Marketing Services. The shift came about... Continue reading→
Ogilvy launches Social.Lab South Africa E-commerce offering
Ogilvy today launched Social.Lab, its Social media performance division with a two-hour conference at the Ogilvy campus in Bryanston, titled “How social media is fueling the e-commerce economy”. Internationally, Social.Lab is the fastest-growing company in the Ogilvy network, combining creative content ideas with smart paid-media targeting to drive business results. Social.Lab operates in New York,... Continue reading→
How to navigate the challenges of studying online
Online education is arguably one of the digital era’s best innovations. For working professionals especially, having the freedom and flexibility to learn at their own pace makes learning while pursuing a full-time career much easier. However, online learning comes with its own set of challenges, and completing an online course or degree successfully depends on... Continue reading→
Connect, communicate and reward – loyalty should earn more than points
LoyaltyPlus advises on what constitutes an effective loyalty programme strategy An effective loyalty programme will positively influence the relationship between a service provider and the customer through rewards and incentives – but the days of offering points as the frontline reward are long gone, says LoyaltyPlus. The independent Customer Relationship Management (CRM) specialist says the... Continue reading→