Latest Industry News
Stratitude the “smart” choice for consumer co-operative bsmart
Stratitude has been appointed as the new full-service agency for consumer co-operative, bsmart. Established in 1947 and previously known as Cape Consumers, bsmart today has over 40 000 members and long-term partnerships with more than 10 000 retailers including Pick n Pay, Dis-Chem, Woolworths, Edgars, Game and Clicks. “We’re thrilled to be selected as bsmart’s agency,” says... Continue reading→
Registrations are now open for Cannes Young Lions
CINEMARK ON THE LOOKOUT FOR THE COUNTRY’S TALENT, DRIVES OPPORTUNITY FOR TALENT TO SHOWCASE LOCAL EXCELLENCE ON THE GLOBAL STAGE If you have what it takes to create an award-winning advert under pressure and in the most extreme of conditions – and still come out smiling on the other side – we are looking for... Continue reading→
Hunt for free M&M’s – it’s finders keepers!
Mars Consumer Products Africa (PTY) LTD and Uber would like to give away 3500 units of M&M chocolate packets. ELIGIBILITY REQUIREMENTS; PARTICIPATION ● The opening time and date of the Promotion is 12.a.m on 30 March 2018 and the Promotion will end at 11:59 p.m. on 2 April(“Promotion Period”). ● The Promotion is open to... Continue reading→
How To Maximise Your Sales – A Masterclass In Influence, Persuasion and Sales
By Matt Brown Sales are the life blood of any business and the ability to make sales is a critical component of a business regardless of its size. But one of the biggest ongoing challenges for many entrepreneurs and sales people is to find new business. Over the past decade, many marketing options have been... Continue reading→
The keys to successful live experiences
What are the keys to a successful live experience? Should it be big – or clever – or both? Is it best as a shared experience – or an experience shared? Marketers are investing in live experiences to engage consumers as well as internal stakeholders, making events and meetings with impact becoming central parts of... Continue reading→
Top local artists welcome Spotify to South Africa
Spotify South Africa introduces a host of popular artists into its new marketing campaign Top local artists, from across the musical spectrum, have lent their support for the launch of Spotify in South Africa by appearing in its first above the line marketing campaign. Popular talent including; AKA, Black Coffee, KO, Brenda Fassie, Distruction... Continue reading→
Increase in mall foot traffic drives consumer-brand engagement
While mall occupancy levels and foot traffic have decreased in some malls, other malls have experienced excellent growth over the six months to December. So what does this mean for brands? Brands need to be where the consumers are and what better place than the mall environment. John Faia: GM of Mall Ads™ unpacks the... Continue reading→
New hybrid radio model delivers a massive win for advertisers
The new Massiv Metro radio station has been designed and developed for maximum appeal to both listeners and advertisers. It’s a unique approach to a digital radio station, conceptualised by DJ Sbu (Sibusiso Leope) and created in partnership with Massiv Media to reach the vast taxi commuter market. Massiv Metro, which streams live in 800... Continue reading→
Absaville launches third season
This month sees the broadcast of the third season of Absa’s multilingual storytelling campaign Absaville, successfully conceptualized by branded content specialists Creatrix to be perceived as programming rather than advertising and designed to bring audiences back for more each week. Broadcasting across nine African Language Stations, reaching an audience of more than four million, the... Continue reading→
SPARK Media offers support to Black-owned small media agencies
SPARK Media, a division of Caxton & CTP Publishers and Printers, is offering small, black-owned advertising agencies an opportunity like no other. This offer emanates from an agreement between the Competition Commission of South Africa and Caxton and is scheduled to run until February 2021. See Competition Commission settlement details at http://sparkmedia.co.za/caxton-responds-media-reports-fined-competition-commission/ Qualifying small agencies... Continue reading→