Latest Industry News
Made in… purpose
Arisha Saroop, Managing Director of The MediaShop Durban Kantar’s Covid Barometer research shows that South Africans want brands to be purpose-led and practical, using their resources to help and inform during the global pandemic we find ourselves in. Arisha Saroop, Managing Director of The MediaShop Durban shares a few examples of global and South African... Continue reading→
The Nahana Foundation supports children
35 tons of food, essential household items, sanitisers and masks – equivalent to 1 800 care parcels – were delivered to more than 3 800 orphaned and vulnerable children and their caregivers in Ga-Dikgale to coincide with #MandelaDay2020. Spearheading the distribution was the Nahana Foundation and Aluwani, which itself supports the community throughout the year. Critically, it... Continue reading→
The Advertising Benevolent Fund needs your help
Who is the Advertising Benevolent Fund (ABF) you may ask? The ABF has grown out of the need to grant short term financial assistance to those associated with the business of advertising who find themselves in extreme difficulties through illness, accident, loss of support of the breadwinner, and unemployment. Well, you may think, there are... Continue reading→
The MediaShop and Nedbank deliver next level media thinking
In a recent campaign, The MediaShop and client Nedbank displayed just how great minds think differently, while delivering some next level media planning for a South African TV first. DSTV viewers were quite surprised when they experienced a completely new form of advertising while pausing their favourite series on DStv’s Catch Up service. In a... Continue reading→
Kamogelo Sesing appointed to MetropolitanRepublic Board
MetropolitanRepublic has appointed its Executive Creative Director, Kamogelo Sesing, to its Board of Directors. At the same time, Sesing has been mandated to lead and drive the agency’s creative vision, and manage the agency’s multi-disciplinary teams with a keen focus on integrating technology and business development into the MetropolitanRepublic ecosystem. Both the Board appointment and... Continue reading→
2020 has been one for the history books!
By Gareth Grant, Business Unit Director, The MediaShop Never in my wildest dreams did I ever imagine that I would live to experience a global event of this scale that would be remembered for years to come. I recall studying about the likes of the Great Depression, the French Revolution and both First and Second... Continue reading→
FCB Joburg’s first shoot coming out of lockdown helps Toyota welcome customers back on the road
After more than two months of hard lockdown, Toyota South Africa Motors (TSAM) is welcoming its customers and other road users back on the byways and highways with a campaign from FCB Joburg. Featuring the agency’s first TVC shoot coming out of lockdown, #ToyotaUnlocked went live on several Toyota social media platforms, local TV channels... Continue reading→
Crazy times change behaviour. Forever.
By: Chris Botha, Group Managing Director, Park Advertising We’ve been through 9/11, load shedding and one of the worst droughts our country has ever seen says Chris Botha, Group Managing Director, Park Advertising. Now in the thick of COVID-19, there is more evidence that we will learn, overcome and possibly emerge from this crisis all... Continue reading→
Pockets of opportunity can always be found in adversity
By: Neo Mtshatsheni, Media Strategist at The MediaShop Despite the pandemic holding many hostage in their homes, South Africans have continued to find innovative ways to have their voices heard and to show off their skills through, for example, gaming or content creation. From a channel perspective, digital was always going to reap more benefit... Continue reading→
Airport ads bolsters Visionet Network with massive O.R. Tambo screen
Airport Ads has significantly strengthened its Visionet™ – Southern Africa’s largest indoor airport screen – network with the addition of a new large format digital Out of Home site at O.R. Tambo International Airport (ORTIA) in Johannesburg. In doing so, it has responded to market demand and its customers’ growing need for a greater... Continue reading→