Latest Industry News
MALL ADS Re-Launches MALL TV for Mass Market Audience
Mall Ads™ has re-launched Mall TV™, with a renewed focus on targeting the mass market segment of the South African population. In strengthening the Mall TV offering, Mall Ads believes it now has a solution that speaks more effectively to clients and brands seeking alternative and engaging ways to converse with consumers, particularly in the... Continue reading→
HaveYouHeard brings together Old Mutual AMPD Studios, MTV Base & BET Africa to educate Africa’s youth
Cape Town-based agency, HaveYouHeard, has created a ground-breaking edutainment series that brings together its client, Old Mutual AMPD Studios, and ViacomCBS Networks Africa channels, MTV Base and BET Africa, to educate Africa’s youth on the skills they’ll need to hone if they want to become successful performance and recording artists. The innovative show, called AMPD... Continue reading→
Good Things Guy offers free news, no walls. Forever.
South Africa’s Good Things Guy, Brent Lindeque, has announced that readers of GoodThingsGuy.com will always enjoy its content free of charge, in perpetuity. “That includes breaking news and ‘premium’ content like our podcasts, in-depth articles and investigative opinions,” says Brent. “We wholeheartedly believe that good news should always, and will always, remain free for consumption.”... Continue reading→
The City of Cape Town and HelloFCB+ launch My COVID-19 Diaries to end stigmatisation of those infected
The City of Cape Town has launched a campaign devised by human connections agency, HelloFCB+, to build empathy for those who have contracted COVID-19 and encourage the communities in which they live and work to stop stigmatising them. The campaign, My COVID-19 Dairy, showcases Vuyokazi Nqayi, a 35-year-old mother of two from Langa, Cape Town.... Continue reading→
Stop Hate for Profit?
By: Moti Grauman, Digital Media Strategist at The MediaShop Moti Grauman from The MediaShop says advertisers that have halted their spend on Facebook to ‘Stop Hate for Profit’ is ambiguous. While the intent is clear, i.e. corporates need to stop supporting an organisation that is alleged to allow hateful content on their site for the... Continue reading→
HaveYouHeard scores for the #ToyotaEsportsChallenge
73 886 865; 20 000; 182; 11; 4 – these are the numbers behind the success of the inaugural #ToyotaEsportsChallenge, An activation conceptualised and implemented by the vehicle manufacturer’s newly appointed activation and sponsorship agency, Brand Inc, #ToyotaEsportsChallenge sought to fill the void created by the postponement of the Premier Soccer League (PSL). It kicked off on... Continue reading→
RECMA identifies one South African agency in latest release
Being recognised as the best media agency in your country is a fantastic achievement. Being recognised as a top contender on a global scale is even better. Being the only South African media agency on that global list is the best! Global research company RECMA, which evaluates the performance of media agencies around the world,... Continue reading→
Old Mutual Creates Impact In Ghana With Huge Building Wrap In Accra
Financial services giant Old Mutual is driving awareness of its brand in Ghana with a massive building wrap on a strategic Global Out of Home Media site in the heart of the capital city of Accra. In this way it has opted for size, scale, impact and a location that sees large numbers of commuter... Continue reading→
Denny adds goodness this winter #addgoodness #wintercomforts
Proudly South African mushroom brand Denny is bringing the ultimate comfort and warmth for winter. Aligned with the brand’s efforts to #addgoodness across a variety of environments, the #wintercomforts campaign is adding goodness through a range of activities. Since the beginning of lockdown, Denny has donated many tonnes of mushrooms to shelters and old age... Continue reading→
Good Things Guy launches Good Things Live
South Africa’s Good Things Guy, Brent Lindeque, has expanded his online platform to include Good Things Live, a live streamed show hosted on the Skyroomlive.com platform that has already amassed over 76 000 views over just five episodes. Featuring guests the likes of The Kiffness, Riaan Manser and Mike Sharman, Good Things Live profiles South Africans... Continue reading→