Latest Industry News
Eastern Cape matric walks the long road to his dream job
Eastern Cape matriculant Lutho Jimana did not let his long daily walk to school, his overcrowded home where it was difficult to study, nor financial constraints due to his mother’s unemployment get in the way of studying towards his childhood dream job. This month Lutho began his studies at Rhodes University that will ultimately see... Continue reading→
Consumers proving to be the best brand ambassadors
More and more marketers and brand managers are realising that their best brand ambassadors are their very own consumers, but they seem unsure where to find them and subsequently, how to “on-board” them. Enter theSALT, specialists in influencer marketing, offering their clients positive brand conversations that originate from existing customers. “A marketer’s existing customers... Continue reading→
Flock provides Digital Application for the Integrated Marketing Conference
Flock Event Management’s customisable, flexible and cost-effective mobile app provided delegates and speakers with a seamless experience at the recent IMC 2018 conference. Held in Johannesburg for the 6th time, IMC is said to be the leading marketing and communication conference in Africa, exposing delegates to the full range of communication disciplines including digital and... Continue reading→
M&C Saatchi Abel uses creativity to inspire Capetonians to save water.
As the water crisis in Cape Town has worsened and the need for people to change their mind-set and behaviour around water usage has intensified, M&C Saatchi Abel has created a campaign to make their office a more water efficient space by instituting some simple, but effective ideas. They didn’t only launch it internally, they... Continue reading→
Orange Block ensures bespoke events and experiences
How does Toyota entertain its partners while their spouses are in corporate training for the bulk of the day? Orange Block, a bespoke events management company within the Nfinity Group, explores. “Considering that many of the partners were from out of town, we felt that a unique Johannesburg experience would create a memorable day for... Continue reading→
#EpsonEntrepreneur campaign calls for aspiring entrepreneurs and start-up business owners to take the first step
Epson, global innovators in printing and visual technologies, is supporting future entrepreneurs and start-up companies in South Africa, with the launch of its #EpsonEntrepreneur campaign. The campaign calls for South Africans to self-nominate or nominate budding entrepreneurs and start-up business owners by submitting a 300-word written business elevator pitch or 3-minute elevator pitch video of... Continue reading→
Preparing for a new world
In July last year the University of Johannesburg (UJ) opened the doors to a cutting edge initiative that is on trend with global educational trends; the formation of the College of Business and Economics (CBE). The initiative sees the former Faculty of Economic and Financial Sciences and the Faculty of Management joining forces to provide... Continue reading→
PAMS – a milestone in reading research realised
This week, a new milestone in reading currency research was reached when the PRC (Publisher Research Council) released the first PAMS (Publisher Audience Measure Survey) results that measure reading across multiple platforms. “The main objective for the PRC was to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and... Continue reading→
Why keeping up with the digital revolution is key for marketers
By Johanna McDowell Partner at Scopen Africa and CEO of the Independent Agency Search & Selection Company (Pty) Ltd Digital is at the forefront of all businesses worldwide, but the methodologies and platforms change so frequently that it’s difficult to master. Agencies in particular find it a struggle to keep figuring out what marketers need... Continue reading→
So Interactive launches Ocean Basket’s Nutriguide Online
Drop the Chips or keep the Chips? With the rise of healthier food choices and informative dining trending on the tip of everyone’s tongue, leading retail food chains are stepping up to meet the nutritional demands of their customers. Now, South Africa’s favourite seafood destination, Ocean Basket, launches a first-to-market, interactive online Nutriguide – and... Continue reading→