Latest Industry News
South African sports fans go mobile
The IAB in partnership with Effective Measure recently polled their web and mobile publisher base to gain an understanding of their users online sports habits, and a total of 5900 users responded. “The poll has highlighted how considerably the consumption of sport has evolved and given how important sport is in South Africa it is... Continue reading→
Questions You’re Afraid to Ask Your Agency, and Why You Shouldn’t Be
Business relationships, like romantic ones, are fragile. They require sacrifice, commitment and a ton of blood, sweat and tears if they are going to be successful. Sure, there are fun parts, too. The tentative courtship (over email), the fluttering of eyelashes (across a boardroom table), the butterflies (when you’re signing that all-important SLA) – it’s... Continue reading→
The difference between success and failure!
Simon Robinson, co-owner,and organiser of Mediatech Africa – the largest media and entertainment technology trade show on the continent – shares strategic exhibition insights from his 17 years in the industry. With a profound understanding of the difference between success and failure in this game, Robinson unpacks what it takes to make an exhibition... Continue reading→
The Role of PR in lead generation
By Ronelle Bester, owner of Red Ribbon Communications With the economy in a state of unprecedented instability, businesses are increasingly looking to see real and measurable results from their marketing efforts. In light of this growing trend, lead generation has become a key focal point for B2B enterprises anxious to understand the actual... Continue reading→
Influencer marketing campaigns have burst through the door
By Nick Sarnadas, Event Director: Madex 2017, Specialised Exhibitions Montgomery Influencers are specialists in their niche and just like a brand chooses them, they choose a brand that reflects their unique personality – one that is most likely already established on social media channels, such as Instagram and YouTube. The high level of... Continue reading→
Taste Never Goes Out Of Style
Weylandts has launched its new advertising campaign for 2017 – Taste Never Goes Out Of Style. The campaign, which runs in print, out-of-home, and on TV is the brainchild of the Weylandts in-house agency created three years ago by Tim Culley, Head of Marketing, and Renier Zandberg, Creative Director. Building on TASTEMAKERS which has run since... Continue reading→
Promise Group announces new data offering service.
Promise kept: Stellar growth, prestigious account wins and new data offering Coming off the back of its 32% growth per annum for the last five years, and 34% in the past 12 months, as well as a successful B-BBEE deal that took its rating from Level 5 to Level 2, Johannesburg-based Promise Group has announced... Continue reading→
Isilumko Activate appoints Andreas Smit
Andreas Smit has been appointed: Isilumko Activate Business Partner
Understanding and engaging with the stokvel market
By Miguel Correia, marketing manager of established brand activation, entertainment and event company, the Zinto Marketing Group The term stokvel originated from local stock fairs in the Eastern Cape in which five to 50 members of colleagues, family and friends pooled resources to trade livestock with English settlers. Today, the stokvel acts as a saving... Continue reading→
The fitness industry in South Africa is bigger than you think
According to Statiska (The Statistics Portal)1 and The Economist2 South Africa has the world’s highest fitness club revenue, generating over $900 million annually. What this translates to is that a lot of South African consumers are using gyms in various sizes, shapes and formats to get fit, stay active and be healthy, but some brands... Continue reading→