Latest Industry News
Tickets for MOST now on sale
Ticket sales for MOST Awards open on 25 June 2018 for what will be a bumper celebration as MOST celebrates its first decade on 13 September 2018 at The Wanderers Club in Illovo, Johannesburg. The overall goal of the MOST Awards is to inspire media owners and media agencies to improve the efficacy of their... Continue reading→
Signa Group appoints Stratitude as new strategic full service agency
Signa Group, a leading business advisory and skills development business, has appointed Stratitude to position and differentiate the group in the industry.“We were looking for an agency that provides strategic consulting, as well as full campaign management, and Stratitude’s offering made it an easy decision,” says Murray Chabant, MD of Signa Group. The relationship started... Continue reading→
Thumbs Up for Unilever, Diageo, Samsung and eBay From Hellocomputer
“Unilever, Diageo, Samsung and eBay deserve a big thumbs up for publicly committing to help combat fraud in the digital ecosystem, create better experiences for consumers and improve brands’ ability to measure impact. We applaud their decision not to work with influencers who buy followers, and to embrace partners who increase transparency and help eradicate... Continue reading→
Zwelethu Radebe directs new Mutzig ad
Egg Films’ Zwelethu Radebe directed Batik Success, M&C Saatchi Africa’s new ad for Mutzig beer. The spot tells the story of the rise of a fashion designer, Pascal, from the perspective of his best friend. “I really fell in love with the poetry of having Pascal’s story told through the perspective of his long-time friend,” says... Continue reading→
Facebook harnesses AR, VR for new era of connectedness
Major announcements made at Facebook’s recent annual developer conference, F8, are ushering in a new era of rich online social engagement. Set against the backdrop of a commitment to return to the essence of the platform and responsibly address concerns around content and privacy, founder and CEO Mark Zuckerberg reaffirmed Facebook’s mission to connect people... Continue reading→
BBM and Planet Sport Publishing Launch Global Football ‘Trivia’ Contest
BBM users and football fanatics in 30 countries can participate in daily trivia contest and enroll in one-time sweepstakes to win prized football memorabilia Joining the worldwide excitement for football this summer; BBM and Planet Sport Publishing have teamed up to launch a global football Trivia contest where BBM users and football fans in... Continue reading→
More sponsors on board as MOST gears up for its first decade of celebrations
The continued success of the MOST Awards, is thanks in large to the loyal support of its sponsors. It is with this in mind that MOST is delighted to announce that four more important sponsorships have been snapped up for the MOST Awards 10th annual celebration, which will be held on 13 September 2018 at... Continue reading→
Move over Musk: meet the 25-year-old SA tech billionaire in the making
South Africa has produced some of the most talented tech entrepreneurs in the world, from Mark Shuttleworth, founder of the Ubuntu Project – a popular Linux-based operating system and the first African to travel to space – to Elon Musk, world-renowned tech entrepreneur and the brains behind Tesla’s electronic car model. While their stories are... Continue reading→
FCB Joburg & Mrs Balls: Turning Meals You Like Into Ones You Love
Tiger Brands’ 147-year-old flagship brand, Mrs Balls Chutney, has taken to the small screen to reinforce its stature within the category. While South Africa’s favourite chutney currently dominates consumers’ pantries with almost 70% of the market by volume and 74% by value, (Source: Nielsen, MAT April 2018) the brief put to FCB Joburg’s team of... Continue reading→
Are Foogle the enemy?
Facebook and Google are the biggest media owners in almost every market across the globe and they seem to be heading for world domination says Richard Lord, Head of Digital / Business Unit Manager at The MediaShop. But, is that so bad? One of my favourite TV shows growing up was Pinky and the Brain (you’re humming that tune... Continue reading→