Latest Industry News
Rev up your brand presence with Autodealer
In a highly-competitive automotive industry, Autodealer is your one-stop-shop for ‘all things cars’. It offers an all-encompassing, motoring product offering that covers print, online and social media channels. It’s extensive reach through Caxton’s local newspapers means that there isn’t another motoring supplement that comes close to its localised print footprint. Established over a decade ago,... Continue reading→
You should probably take me seriously
Penquin‘s social media manager, Nicole Glover, dives into some misunderstandings about social media teams and 6 FAQs you should know the answers to. Until very recently, many have seen social media platforms as a place for bored students and office workers to procrastinate, a place where parents post way too many pictures of their kids,... Continue reading→
AAA School Of Advertising Johannesburg Campus has a new address
The AAA School of Advertising today announces the move of its Johannesburg campus to Braes Office park, 3 Eaton Road, Bryanston. The new Johannesburg campus of the AAA School of Advertising is now located within what is fast becoming the heart of ‘ad land’, where a number of leading brands and communications and media... Continue reading→
SAB offers small business free advertising space on billboard
Local entrepreneurs are being given a unique platform during Global Entrepreneurship Month to showcase and promote, at no cost to them, their businesses on an electronic street billboard constructed by the South African Breweries (SAB). SAB is offering small and medium businesses (SMME’s) free advertising on the billboard beginning 10 November until early December 2017.... Continue reading→
Movember and the Rise of the Metro Male
Movember is so much more than just ‘the only time it’s socially acceptable for men to sport sleazy upper-lip hair’. It’s about raising awareness of men’s health issues, such as prostate cancer, testicular cancer, and men’s suicide. Interestingly enough, SPARK Media’s research has found that South African men are indeed becoming increasingly focused on their... Continue reading→
Simplicity to the power of three
By Glen Meier, Strategic Director, Boomtown A lot has changed since Henry Ford said: ‘you can have any colour as long as its black.’ Today consumers are spoilt for choice. The question is: is the increasing number of options stimulating purchase, or causing purchase-paralysis? Product choice, marketing messages and media competing for our attention inundate... Continue reading→
Jupiter Cape Town appointed by international gym, Sweat!
The Jupiter Drawing Room Cape Town has been appointed by the British gym, Sweat! to develop its active lifestyle offering for Debenham stores in the UK. Three stores initially will feature Sweat! gyms instore from early 2018, giving customers more reasons to visit the stores and attract a younger female base. The long term relationship... Continue reading→
The Bridgestone Group appoints Artifact Advertising
The Bridgestone Group, the world’s largest manufacturer of tyre and rubber products, has appointed Artifact Advertising as its SA communications partner. Artifact’s Brynn Lurie says: “We have worked with a division of Bridgestone – Supa Quick – for several years and know that this is an innovative, exciting brand that we can entrench in SA... Continue reading→
Transit Ads™ implements OOH campaign for SPAR Money Transfers
To promote its Instant Money transfer service offering to a wide-ranging target audience, SPAR has implemented an out of home campaign with Transit Ads™. Says John Goncalves of Transit Ads™, “SPAR has partnered with Transit Ads™ on a variety of marketing projects in the past, and now they’ve partnered with us to ensure that millions... Continue reading→
Mirror, mirror on the wall who is the most successful of them all?
Building a business is not much of a fairytale, but it can be one of the best journeys ever. While it is often stressful, small businesses are often crafted with a personal passion and more often than not, these same businesses support the livelihood of a family, making its success vital. In its recent National... Continue reading→