Latest Industry News
Effie South Africa Launches 2023 Season, Calls for Entries
Effie South Africa has issued a call for entries for the 2023 Effie Awards South Africa Programme Entries will be accepted via the Effie entry portal from the 6th of April through to midnight on June 14th 2023 The Effie Gala Awards Ceremony will be held on September 15th in Johannesburg Effie South Africa launched... Continue reading→
Seven social media trends to look out for
By Miliswa Sitshwele, head of social media at Flow Communications The rise of social media over the past decade has been a marvel to witness. (Remember the days when Mark Zuckerberg was your first and only Facebook friend and poking was a form of flirting?) Not so long ago, YouTube went from being a platform... Continue reading→
MullenLowe Partners with SASKO to Launch New Campaign Celebrating the People Behind the Brand
MullenLowe SA recently worked on the rebrand campaign with SASKO, the 92-year-old, iconic brand that still touches millions of South Africans every day. Sarah Dexter, CEO at MullenLowe SA, explains that the team created a 360-degree campaign featuring a new look and brand promise which celebrates SASKO’s quality and care through its people. “At the... Continue reading→
Tribeca appoints two account managers
Tribeca has appointed two account managers, Mbali Khumalo and Tshegofatso Mashala, bringing fresh talent and personalities to its agency teams. “We love welcoming new talent to our team, and Mbali and Tshegofatso both bring unique value and contemporary PR expertise to our agency,” says Nicky James, managing director at Tribeca. “We look forward to supporting... Continue reading→
TCL Is Making Google TV More Accessible For All South Africans
Google TV is making a difference between South Africans and enthusiasts right across the globe with an advanced, immersive viewing experience. Google TV follows closely in the footsteps of Android TV, offering the latest and greatest in television viewing. There is so much more to TV viewing and with the myriad of outstanding features on offer, like built-in Voice Search,... Continue reading→
South African Marketing Industry Alliance announces Second WFA Global Diversity, Equity & Inclusion (DEI) Census
Marketing and advertising professionals from around the world are being asked to share their views on the state of diversity, equity and inclusion (DEI) in the industry by participating in the second Global DEI Census in marketing. South Africa – often considered a global pacesetter in DEI following the country’s transition to democracy in 1994... Continue reading→
Multi award-winning Carly Fields joins Algoa FM
Carly Fields, who became a household name after making her broadcasting debut on YOTV in 1996, followed by award-winning stints on radio, has joined Algoa FM. “I’m extremely excited to be joining the Algoa FM family!” says Fields, who hosted her first show on Friday, March 10. She presents “Carly on Algoa FM” Friday evenings... Continue reading→
MullenLowe’s commercial for Save the Children exposes Xenophobia
Thousands of migrant children seeking refuge in South Africa face hatred, harassment, and violence. As a wake up call to South Africa, and the world, advertising agency MullenLowe South Africa has created a commercial for NPO Save the Children that shows the horrifying realities of xenophobic behaviour. Indololwane, the word for elbow in isiZulu, is... Continue reading→
Flow Communications appoints new deputy head of social media
Leading independent integrated communications agency Flow Communications has appointed Bianca James as its new deputy head of social media as it grows its already strong social media department. James joined Flow this month from Sauce Advertising, where she was the head of social media. She holds a Bachelor of Arts in Communication Science from Unisa... Continue reading→
NPO Trulife hosts second annual fundraiser for Gender-Based Violence project: a 100 kilometre run in 10 days challenge.
KZN-based non-profit, Trulife, is taking a public stand against gender-based violence with their “WeSeeYou” awareness campaign – where runners across the world have signed up to complete 100 kilometers in 10 days. Now in its second year running, the campaign will launch on Human Rights Day – the 21st of March. The aim is to... Continue reading→