Latest Industry News
Internet advertising will exceed half of global adspend in 2021
Although as internet ad market matures, growth projected to slow from 17% to 9% a year Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time, according to Zenith’s Advertising Expenditure Forecasts, published today. That’s up from the 47% of global adspend that internet advertising... Continue reading→
Marketing Achievement Awards winners announced
The winners of the inaugural Marketing Achievement Awards (MAA) have been announced, at a prestigious gala dinner at Sun City this evening. There was much celebration as South Africa’s top marketers came to the stage to be acknowledged for the excellent marketing strategies they created for the world-class campaigns that were showcased at this event.... Continue reading→
Tribeca Public Relations retains Level 1 B-BBEE rating
Tribeca Public Relations (Tribeca) has retained a Broad-Based Black Economic Empowerment (B-BBEE) Level 1 status in its 2019 B-BBEE verification audit carried out by JS BEE Solutions, a SANAS-accredited B-BBEE verification agency. The B-BBEE verification process was based on the Marketing, Advertising and Communication (MAC) Sector Code, which defines Tribeca as a Large Entity due... Continue reading→
SASKO Sandwich Stories Evoke Childhood Memories
SASKO’s new campaign celebrates the sandwich July 2019: The simple sandwich – it’s more than just two slices of bread, it’s the memory of the person who made it for you, the moment you shared and the traditions that are passed on from generation to generation. In celebration of the sandwich and the memories it... Continue reading→
Consumers will spend 800 hours using mobile internet devices this year
People around the world will spend an average of 800 hours using the mobile internet this year – that’s equivalent to 33 days without sleep or pause, according to Zenith’s Media Consumption Forecasts, published today. By 2021 the total will rise to 930 hours, or 39 full days. This is the fifth edition of the... Continue reading→
Primedia Outdoor Celebrates 25 Years of Excellence
Primedia Outdoor, the largest wholly South African owned premier Out-of-Home media provider in Sub-Saharan Africa, is celebrating its 25th Anniversary throughout the month of July and on this notable milestone looks back on the evolution of the company and the accomplishments over the last 25 years. Formerly known as Primedia Ad Displays, Primedia Outdoor was... Continue reading→
The opportunity for retail-as-a-service
In-store advertising innovators Smart Media In recent years, retailers around the world have embraced experiential, personalised shopping environments that deliver bespoke solutions to consumers. In part, this can be attributed to the gathering and analysis of shopper data thanks to the availability of more innovative technology. So, what can local businesses learn from this to... Continue reading→
HelloFCB+ establishes creative technologist position, appoints Brendan Arries
To further augment its creative product and reduce the inherent divide between creativity and technology, HelloFCB+ has established a creative technologist position and appointed Brendan Arries to the role. As Creative Technologist at the Cape Town-based agency, Arries’ key task will be partnering with the creative and strategic teams to deliver digitally-led solutions and consumer... Continue reading→
Shanèy Vijendranath, CEO of MomSays, named as one of this year’s Forbes 30 under 30
Forbes has just released their much-anticipated 30 under 30 list for 2019, and MomSays founder Shanèy Vijendranath has been named as one of SA’s most influential under-30’s in the 2019 Business category. This year is the fifth edition of Forbes 30 under 30 list, which celebrates young game-changers in creative, technology and business. The voting... Continue reading→
Ogilvy triumphs at Marketing Achievement Awards
The inaugural Marketing Achievement Awards (MAAs) were held in a glittering ceremony at the Sun City Superbowl last week, and saw Ogilvy emerge as the most awarded agency, with a staggering 8 campaigns recognized on the night. The awards, endorsed by the Marketing Association of South Africa, were established to celebrate excellence in the science... Continue reading→