Latest Industry News
Simple solutions to disruptive measurement challenges
Audience measurement is vital for all media from print to TV, radio and digital because it allows editors and broadcasters to plan their content and advertising space and for advertisers to assess the best opportunities for a successful campaign. At last year’s PAMRO All Media Research Conference in Lagos, Nigeria, Ipsos put forward a scenario... Continue reading→
SA publishers collaborate to launch a new and inventory-rich Video Private Marketplace
In an exciting first for South African digital advertising, industry leading publishers Caxton, Media24, TisoBlackStar, The Daily Maverick and TheSouthAfrican have collectively established a partnership with Australian video company, Oovvuu, and have now launched a new and inventory-rich Video Private Marketplace. Digital consumers continue to show a strong preference for accessible and engaging online video... Continue reading→
Advertising can lead the charge on climate change. Here’s how.
The climate crisis has been a dark cloud on the horizon for some time now, but 2019 is the year the world’s political and business leaders at Davos officially put the issue at the top of their “worry list”. And Prince William recently asked Sir David Attenborough the ultimate question: “Why has it taken so long for... Continue reading→
Learning #20 Sponsorship isn’t a freebie; it’s a partnership of a different kind
As a brand that believes in, and nurtures community and relationships, it’s increasingly difficult saying no to the daily calls for sponsorship. Yes or no. Small words with a big impact, if used correctly. Everyone is looking for a helping hand in some way or another, but not everyone understands the resource impact on... Continue reading→
Twiga Communications bags Granadilla insurance
Boutique PR agency Twiga Communications has been appointed to develop and implement the PR strategy for new insurtech company Granadilla. The agency will deliver strategic communications that complements the brand’s overall marketing campaigns and product releases, to ensure growth in both brand recognition and take up by consumers. Franco D’Onofrio, Managing Director of Twiga Communications,... Continue reading→
Future-proofing a singular Absa brand across diverse African operations
Absa will share marketing insights into what it takes to build a single brand across the African continent at the annual Marketing Achievement Awards and Summit at Sun City Resort in the North-West Province. The event, on June 27, is endorsed by the Marketing Association of South Africa. David Wingfield, Managing Executive: Group Marketing and... Continue reading→
Global Out Of Home Media ‘Goes Green’ With Solar Site In Cameroon
Global Out of Home Media has launched a number of initiatives in its drive toward reducing its carbon footprint and supporting its environmentally-responsible stance. Within this approach, the company recently unveiled the first of its solar-powered gantry billboards in Cameroon’s largest city and economic capital, Douala. The city is home to Central Africa’s largest port... Continue reading→
Outdoor Network Building Growing National Large Format Digital Presence
With digital at the heart of its development strategy, Outdoor Network has grown its digital national large format network to five highway sites, offering increased value to advertisers and an expanding national footprint, with a focus on key high impact metropolitan highway sites. The 4.5m x 18m large format digital billboards are situated in Gauteng... Continue reading→
Coronation CEO invites young people to have their say this Youth Month
To mark Youth Month and recognise the importance of tapping into the powerful insights of South Africa’s youth, Coronation Fund Managers invited 35 finance and business university students to its Cape Town offices for an interactive discussion session with CEO Anton Pillay. Students from the University of the Western Cape and the University of Cape... Continue reading→
Ideas-Led Creative Solutions Open Doors for Riverbed into Barloworld
In April 2019, Riverbed was selected as the agency of choice to partner with Barloworld Limited to launch its Khula Sizwe B-BBEE Share Scheme campaign. The campaign theme, founded on insights around the power of sharing, needed to be communicated in a clear and meaningful way across multiple touchpoints, including TV, radio, digital including a microsite, and other... Continue reading→