Latest Industry News
Boosting entrepreneurship one angel at a time
Jozi Angels calls on corporate employees to become part of the startup ecosystem The role of corporates in the startup ecosystem is not new. They help drive the growth of startups and boost innovation. Corporate Venture Capital (CVC) is one of the various ways that corporates go about engaging with the startup space and involves... Continue reading→
New SA Tourism campaign with Ola
“This is your country”, a brand new campaign from SA Tourism inspiring South Africans to travel their own country as part of the Shotleft initiative that promotes a culture of local holiday travel, has been brought to life in a colossal production by Ola! Films. The brief from FCB Johannesburg was to produce a TVC... Continue reading→
Shop for good to aid better education for generations to come
As part of its centenary celebration, Sanlam’s new through-the-line campaign – launched last month – gives South Africans the opportunity to shop for good. While many of us assume SA schools have the essentials necessary to provide positive learning spaces for children, this is simply not the case. Part of a succession of campaigns that... Continue reading→
Habit – the advertising industry’s ultimate loyalty programme
A little-considered consumer practice that is frequently ignored in the advertising business should properly be known as the industry’s ultimate loyalty programme: Habit. This was one of the key messages from Chicago-based FBC Red Retail Strategy Director, Curt Munk, to FCB Africa staff during a recent visit to Johannesburg and Cape Town. Although commonly disregarded... Continue reading→
Keep the rainbows, give us representation
Internationally, brands like Banana Republic and Tiffany & Co have successfully featured same sex couples and LGBTQ audiences in their advertising as part of an attempt to include gay audiences. And yet South Africa, famed for our diversity, continues to represent homosexuals either as clichés or stereotypes. Wouter Lombard, head of talent at M&C Saatchi Abel, explains why... Continue reading→
Ogilvy launches Cultural Relevance approach to make brands matter
Ogilvy launches Cultural Relevance approach to make brands matter and supporting tool “ADAM”, an advanced mapping tool that brings planning rigour to influencer and micro-influencer identification. Ogilvy South Africa this week launched its public relations and influence-led Cultural Relevance strategic framework, an innovative new addition to its set of tools developed to help brands and... Continue reading→
Relativ excited to announce Katja Wellen as Sales Account Manager
Relativ Media is proud to announce that Katja Wellen has joined the team and will be taking on the role of Sales Account Manager. Katja will be responsible for managing a large portfolio of national and multinational brands, growing and maintaining relationships with key stakeholders and providing strategic sales solutions within the Relativ Media Group.... Continue reading→
Mandela Bay Development Agency appoints Boomtown for marketing services and media buying brief
Following a tender process, Boomtown has been appointed by the Mandela Bay Development Agency (MBDA) for marketing/advertising services, and media buying. The proudly Nelson Mandela Bay agency is delighted to be working with the MBDA again, and to be part of the area’s growth, rejuvenation and development. “Everyone here at Boomtown believes in what the... Continue reading→
Who’s afraid of the big bad lead?
Who doesn’t love Sales Qualified Leads (SQLs)? Both marketing and sales go gaga for SQLs, but whose job is it to make sure the SQLs actually turn into a sale? Everyone loves an SQL. We crave those hot sales qualified leads dripping out the bottom of our sales funnel. And we think that, once they’re... Continue reading→
The good, the bad, and the verified: The truth about email databases
The truth about email databases Nurturing people through email is a key factor of inbound marketing but not every email database is perfect, so verifying the validity of your databases and keeping them up to date is vital. Here’s why. So you have a fantastic product or service and you want to get the message... Continue reading→