Latest Industry News
The Digital Shift in Media Strategy – An Opportunity Boom
For more than a decade, media industries the world over have grappled with disruptive and persistent change. A major factor in this tumultuous state of play has been the rise of digital, which has challenged and inspired marketers, media planners, buyers, and strategists, to look beyond traditional media channels to incorporate digital media channels through... Continue reading→
Outdoor Network Is Flipping The Switch On Load-Shedding
Over two hundred days of load-shedding are predicted this year. Businesses have been hit hard by the rolling power cuts and the digital marketing sector in particular has been impacted by the disruptions. The OOH landscape is feeling the loss of audiences during peak time travel which in turn affects advertisers who are re-looking their... Continue reading→
Meta recently announced the launch of a new global platform, run by the National Centre for Missing & Exploited Children (NCMEC) aimed at combating the spread of intimate images of minors online. Information about the platform below: NCMEC is launching Take It Down, a first of its kind global platform that people can use to... Continue reading→
Provantage Evolves into an Integrated Media and Marketing Powerhouse
Since its inception in 2003, Provantage Media Group has grown exponentially, establishing itself as one of the top Out of Home Media specialist companies in Africa. In a fast-moving, fluid industry, Provantage Media Group will now rebrand, streamlining its name to Provantage, and positioning itself as a multifaceted marketing services business. Provantage’s Out of Home... Continue reading→
Running 160km, Nontuthuko hopes to provide 500 Pairs of Shoes to Rural children who walk to school.
But it’s not about personal achievement or conquering the ultra-running world for Mgabhi. Her mission is much closer to home and about bettering the lives of rural schoolchildren in South Africa. Through her various athletic adventures, including becoming the First Female from Africa to run 7 marathons on 7 Continents in 7 Consecutive Days, Mgabhi... Continue reading→
THE ACA AND CPA SUBMIT JOINT FEEDBACK ON COPYRIGHT AND PERFORMERS’ PROTECTION AMENDMENT BILLS
The Association for Communication and Advertising (ACA) and the Commercial Producers Association (CPA) have made a joint submission to the Parliamentary Select Committee on Trade and Industry, Economic Development, Small Business Development, Tourism, Employment and Labour on the key concerns for stakeholders in South Africa’s advertising and television commercial production industries. The representation was made... Continue reading→
The Commuter’s Media Journey – Transit Ads Launches Commuter Chronicles Project
Transit AdsTM – South Africa’s largest Transit Media Company – has launched the Commuter Chronicles Project. The Project is a qualitative and quantitative study of commuters within the South African transit environment. The revealing study demonstrates the relevance and importance of transit media in daily urban lives, highlighting REAL passenger perceptions of the transit environment... Continue reading→
Rate of growth slowing, but podcasts still ‘boss’
Statista recently posted a graph showing that podcasts are ‘fuelling digital audio’s fading revenue growth’. HaveYouHeard’s Head of Content, Jon Savage, argues that while revenue growth has slowed – from a high of 47.5% in 2021 to a predicted 5.1% in 2027 – the genre remains a very viable option for advertisers. This is his... Continue reading→
Outdoor Network Launches Second Rotating Billboard in Mpumalanga
Outdoor Network, one of South Africa’s leading out of home (OOH) media owners, is taking its digital-focused strategy to new heights, expanding its network footprint to eMalahleni, Mpumalanga. The new, high-definition, rotating digital site measures 3m x 6m and is strategically located on OR Tambo Drive, one of Witbank’s busiest arterial routes, reaching local audiences... Continue reading→
Digital Out of Home Advertising – The Answer To a Cookieless Future?
Google’s announcement that third-party cookies will be phased out in 2023 has left many brands at a loose end. As no alternative identifiers to track individuals will be implemented in the future, hyper-targeted advertising based on consumers’ internet activity will become more of a challenge. As a result, brands are seeking out innovative new ways... Continue reading→