Latest Industry News
The 2023 Nedbank Integrated Marketing Conference (IMC) explores the frontiers of marketing
Marketers, brand custodians and creators might well believe that we have reached the zenith of marketing. After all, we’ve arrived at a time where we understand our clients better than ever before. It’s common practice to leverage powerful datasets to pre-empt buying patterns and engage in real-time conversations to gauge client sentiment. The reality is... Continue reading→
Why LSM is giving way to SEM – How we live vs. what we have
ProActive, the dedicated activation agency of leading marketing and Out of Home media owner, Provantage, consistently gathers measured insight into consumer habits, economic segments and behaviours. LSM (Living Standards Measure) has traditionally served as the accepted audience measurement benchmark for many years. However, Proactive is upholding new industry standards by moving towards SEM (Socio-Economic Measure),... Continue reading→
Data security during loadshedding: what should you know?
Everything is going fine, but then the power cuts out. No problem, your employees have laptops, and backup systems keep PCs running. But what about your data? What steps have you taken to ensure your business information and application services remain available when loadshedding strikes? And did you also cover your security? When data and... Continue reading→
Effie South Africa Committee Tasked with Highlighting Effectiveness in Marketing
Effie South Africa appoints new committee to drive excellence in marketing and communication Anwar Jappie elected Effie South Africa Chair Committee to oversee annual awards program, Effie dialogue series, and Nedbank IMC partnership The Association for Communication and Advertising (ACA) is proud to announce the new Effie South Africa Committee, tasked with promoting and growing... Continue reading→
I’m In an Agile State of Mind
The secret to work-life balance is thinking agile, says Alex White. “Agile”. It’s a word that gets thrown around too often without enough thought. I’ve heard this come up so many times in various meetings, reviews and even casual corridor conversation. You know how it goes: “We need you/the team/the structure to be more agile.”... Continue reading→
VMLY&R South Africa took home seven trophies, including Best In Show and Agency of the Year at this year’s Awards
It was a night to remember for VMLY&R South Africa at this year’s MMA South Africa SMARTIES Awards, as the agency took home seven trophies for The Bright Sides, a campaign created for Nando’s. The campaign was awarded gold in four categories, as well as a silver award. The cherry on top was ending the... Continue reading→
Of Soul and Joy Presents “eNqutu”: A Photographic Exhibition Showcasing Personal Stories from Local Youth
Of Soul and Joy, a vocational programme dedicated to empowering youth through the field of photography, is pleased to announce its latest project, eNqutu, a photographic exhibition featuring personal stories from local youth and selected students from Mathukulula High School in Nqutu, Kwa-Zulu Natal. The exhibition, held at Mathukulula High School from 1 – 30... Continue reading→
Lessons from the newsroom for PR consultants
Zweli Mokgata, head of content at Tribeca Public Relations As someone who spent a significant portion of their career in the newsroom before transitioning to the world of public relations as a writer, I have gained valuable insights into how PR consultants can effectively engage with media. For eight years, I worked at one of... Continue reading→
Boomtown awarded Wimpy ATL business
After an extensive pitch process, culminating in a final five agencies being shortlisted to present their strategic and creative visions for the brand, Boomtown has been awarded Wimpy’s above-the-line account. According to Wimpy’s Marketing Executive Jacques Cronje, Boomtown impressed with its no-nonsense hard-work ethos while retaining its authenticity and humility. “An excellent match with Wimpy,”... Continue reading→
Snakes alive! Prepare your brand for the venomous crises lurking in the grass
By Caroline Smith and Allison MacDonald What happens when your organisation is bitten by a crisis that threatens its reputation? It could easily devolve into a poisonous situation that could be damaging or even deadly to your brand. That’s why you need to identify whether it’s a “python” crisis or a “mamba” crisis, and prepare your... Continue reading→