Latest Industry News
Provantage and T+W Launch Ant Lion – A Full Service Digital Content Agency
Integrated Out-of-Home (OOH) media and marketing services group Provantage and T+W – an award-winning agency and production company renowned for sports and entertainment storytelling – have launched digital content agency, Ant Lion. Spearheaded by General Manager Lesego Thomas, the Agency adds a new dimension to Provantage’s extensive portfolio, with a unique focus on creative campaigns... Continue reading→
Delivering robust radio Audience Measurement for South Africa
Recently the Broadcast Research Council of South Africa (BRC) hosted Ian Garland of Milton Data, modeller of the new RAMS (Radio Audience Measurement) AMPLIFY™ Reach & Frequency data, to present the intrinsic nature of the model. RAMS AMPLIFY™ provides a comprehensive view into radio listening behaviours across the diverse South African market. “South Africa’s radio... Continue reading→
Tomorrow’s Commerce 2024 Report
20 commerce insights that will shape how brands interact with customers in a changing commerce landscape VML, the industry’s largest creative company, has launched its 7th edition of Tomorrow’s Commerce, a report of trends predicted to influence and shape the future of commerce. The research and analysis underscoring the report rely on the company’s global... Continue reading→
MRF’s latest MAPS consumer behaviour data is available
The Marketing Research Foundation (MRF) has announced the release of the latest MAPS™ (Marketing All Product Survey) data, now accessible to its subscribers and their designated agencies. Spanning October 2022 to September 2023, this dataset offers invaluable insights into consumer media habits and product consumption patterns. Johann Koster, CEO of MRF, underscores the significance of... Continue reading→
ACA Intern Programme: Nurturing Future Talents in Collaboration with MICT SETA
The Association for Communication and Advertising (ACA) is pleased to provide an update on its Internship Programme, enabled through its collaboration with advertising schools, member agencies and the MICT SETA, a key player in developing skills within the sector, working collaboratively with industry stakeholders to ensure a well-trained and dynamic workforce. The ACA’s Education Tribe,... Continue reading→
Brave Group Announces Three Senior Appointments
The Brave Group is delighted to announce three strategic senior appointments, underscoring its ongoing commitment to leadership excellence, innovative client service, and fostering internal growth. This move highlights our dedication to the shared value ethos by promoting from within and offering meaningful opportunities to our team members. Monica Gomes steps into the role of Integrated... Continue reading→
On Track to Better: Workbench rolls out inspired integrated campaign for Halfway Group
The automotive and services giant, the Halfway Group, tasked Workbench – its lead integrated communication agency – to develop a multifaceted, consumer-facing communication campaign. This campaign aimed to further generate hype, excitement and brand meaning across a variety of media touchpoints following their successful 2022 #JourneyMade campaign. Workbench delivered, in the form of “On Track... Continue reading→
MEDIA PERSONALITIES, PH & WARRAS LAUNCH THE SHADY-IEST (PH)ODCAST ON THE BLOCK
What do you get when you put together two of South Africa’s most seasoned media personalities and most notable DJs? The creation of a podcast aimed at addressing and unpacking the bulls*** and bringing some realness through their unfiltered views. Introducing The Shady PHodcast, a podcast hosted by Warrick ‘Warras The Shady Lurker’ Stock and... Continue reading→
Cape Town International Airport Makes the Top 3 in the World – And Big Brands Are Noticing
Based on the latest data from the AirHelp Score for 2023, Cape Town International Airport has been voted the third-best airport in the world. And with Cape Town ranked as the second-best city in the world by Time Out Magazine, the Mother City is attracting more visitors than ever before – both locally and internationally.... Continue reading→
Outdoor Network’s Innovative Rotating Digital Billboard Network Goes National, Maximising Reach, Impact and ROI for Advertisers
Outdoor Network, part of the Provantage family of companies, has achieved national presence with its digital rotator network, having launched an additional rotating site in Kimberley. The network of large-format digital 3x6m screens now spans all nine provinces, with 20 digital rotators countrywide. This latest addition to Outdoor Network’s ever-expanding portfolio allows brands to reach... Continue reading→