Latest Industry News
Provantage Media Group acquires majority stake in Global Outdoor Systems
Leading out-of-home company Provantage Media Group is proud to announce that they have acquired a majority stake in Global Outdoor Systems, a leading African billboard company with a footprint in a large number of African markets. This cements its OOH position as one of the largest OOH media owners on the continent, where it is... Continue reading→
Vega students get the nod in WPO Worldstar Student Awards
Vega, a brand of The Independent Institute of Education (The IIE), congratulates four of its students and their navigators for receiving top honours as the only South African tertiary institution to be recognised in 2017 international WPO competition. Vega campuses across the country are buzzing with excitement after four students were recognised in the 2017... Continue reading→
NetFlorist’s Sassy Cupid On Air With Free Lindt Chocolates In Time For Valentine’s
NetFlorist, South Africa’s largest sameday gift and flower delivery service, and its sassy cupid, Harold, are back on air in time for Valentine’s Day. The former, recently voted as the country’s best florist, is offering a sweet deal to encourage early delivery of Valentine’s Day gifts; the latter dispensing his usual direct-to-the-heart, tongue-in-cheek. Using... Continue reading→
PAMS – an innovative Reading currency, releases in February
A new milestone in reading currency research will be reached this month, February 2018, when the PRC (Publisher Research Council) releases the first PAMS (Publisher Audience Measure Survey) figures. The survey, conducted by Nielsen, has as its goal, accurate measurement of reading behaviour across multiple platforms. “This new readership research of over 150 titles and... Continue reading→
Cash Crusaders creates brand affinity through TRANSIT.TV™
To create brand affinity in the commuter market, Cash Crusaders is flighting a commercial on the wide-reaching TRANSIT.TV™. The digital channel flights in taxis, in bus stations, in taxi ranks and in train stations throughout South Africa and has proven to be a vital marketing element to reach the mid LSM market. “The... Continue reading→
Johanna McDowell appointed on advisory council of Women in Marketing
Women in Marketing is pleased to announce the appointment of Johanna McDowell as a member of its Advisory Council for 2018. Currently the Managing Director of the Independent Agency Search & Selection Company, is the only representative from South Africa to be appointed on the Advisory Council. “It is a great honour for me to have... Continue reading→
Why analogue values are the future for digital strategies
By Roxanne Marais –Part-time student at Vega, a brand of The Independent Institute of Education (The IIE) I recently completed the Digital Brand Strategy course at Vega, and what surprised me most wasn’t the content that we learned, but rather, how we learned to think about it. After a brief introduction on perspective and how... Continue reading→
Six tips for creating stand-out videos
They’re young and at the top of the competitive game of video production; they’re Chace Geyer and Devin Risely, a team of two entrepreneurs who just six months ago launched the rapidly-growing CBR Productions, affiliated to CBR Marketing Solutions.Taking a distinctly cinematic approach to corporate and social media videos, along with their full in-house production... Continue reading→
IAS Agencies Masterclass – How to BEE for 31st March 2018
The Independent Agency Search & Selection Company (IAS) will be hosting an interactive presentation and discussion with Deon Oberholzer, Group CEO of Gestalt Growth Strategies on Tuesday 13th February 2018. Masterclass will cover the following: A brief recap of the Amended MAC Sector Codes What’s with the marginalisation of black men in the MAC... Continue reading→
House of Brave Announces Empowerment Deal for Agency Group
The true meaning of transformation in the South African advertising industry is finally coming to the fore with the acquisition of 25.1% share by FastGro Investment Holdings (a 100% black owned investment firm) of independent agency House of Brave (HOB) as well as the appointment of new Group CEO Karabo Songo and Chief Future Officer... Continue reading→