Latest Industry News
SCOPEN 2017: Another gem in the King James crown
AGENCY SCOPE 2017 – the second annual report by Spanish-based independent research company SCOPEN and the Independent Agency Search & Selection Company (IAS) – has just placed another gem in the crown of one of South Africa’s favourite and most successful agencies, King James. Together, Alistair King and James Barty were dubbed the most admired... Continue reading→
Game of Content: Content Marketing lessons from Game of Thrones
Game of Thrones is the biggest thing to hit mass media since Marconi proved the feasibility of Radio communication. It has taken the world by storm and has gotten millions of people talking about it. Don’t worry, there will not be any spoilers in this article, so please continue reading. For those of you that don’t... Continue reading→
Cathay Pacific Group to roll out inflight Wi-Fi across its wide-body fleet from mid-2018
With broadband connectivity, customers will now have more than the cabin to roam when the seat belt sign is turned off. The Cathay Pacific Group has announced that they will be introducing high-speed Wi-Fi to its Boeing 777 and Airbus A330 fleets from mid-2018, in response to its customers’ growing demand for inflight connectivity. This... Continue reading→
Entrepreneurs key to addressing South Africa’s desperate jobs crisis
South Africans must embrace the entrepreneurial culture because the old days of jobs waiting for them after graduation are long gone. The country’s economic future depends instead on the quality of its entrepreneurs, in whose hands most future jobs – and income generation – will lie. That was the warning sounded by Unathi Njokweni-Magida, Engen’s... Continue reading→
SCOPEN 2017: Demographica hits top spot in several key areas
If reaching top positions in both account management and the professionalism of its team is notable, Demographica topped that achievement by ranking number one in several other sectors of the SCOPEN 2017 research results too. Says Johanna McDowell, CEO of the IAS, which partnered with Spanish-based independent research company SCOPEN to produce AGENCY SCOPE 2017:... Continue reading→
Vega launches new Media Management short course in partnership with AMASA
Vega, a brand of The Independent Institute of Education (The IIE), is launching a Media Management in Brand Building short course, available at its Johannesburg and Cape Town campuses from 2018 onwards. The short course has been developed by the Advertising Media Association of South Africa (AMASA), a body focused on attracting and retaining bright... Continue reading→
The Art of Fusion from So Interactive
The perpetual challenge: How do you break through the clutter in a casual dining space? When So Interactive was briefed by its client Ocean Basket to take their new Mediterrasian sushi range to the next level using innovative media, all the stops were pulled out to produce an inventive new benchmark of ‘amazing’. Ocean Basket’s extended... Continue reading→
Sundays are where South Africans get more bang for their buck
The Sunday newspaper is a weekly ritual for many people. They read it alone, as a couple or as a family. Sunday is when people are relaxed and, with their minds at ease, they can catch up on the news and absorb information effortlessly. Whether it’s at a coffee shop, restaurant or in the comfort... Continue reading→
SCOPEN 2017 and the courage of House of Brave
AGENCY SCOPE 2017, the second annual report by Spanish-based independent research company SCOPEN and the Independent Agency Search & Selection Company (IAS), gives agencies first-hand feedback about marketer’s requirements, based on 217 hour-long, in-person interviews with Chief Marketing Officers (CMOs) from 193 leading South African companies. Among the top five was House of Brave and... Continue reading→
Why student exchange programmes are vital for career development
Those fortunate enough to have attended a tertiary institution can attest to it being some of the most fulfilling and challenging days of their lives. Depending on the environment and nature of the institution, higher education is about so much more than textbook learning and the anxiety of exam season – it’s a meeting of... Continue reading→