Latest Industry News
Corrine Bennett, General Manager – Client Services and Relationship Management at CBR Marketing Solutions
There’s no such thing as digital marketing, Corrine Bennett, CBR’s Marketing Solutions’ newly appointed GM – Client Services and Relationship Management, told stunned University of Johannesburg marketing students. She was making a point. “When people say we need to focus on digital or grow in digital marketing, they’ve missed the boat. We cannot afford to... Continue reading→
Sani Moyo, Social Media Specialist at CBR Marketing Solutions
Social media specialist at CBR Marketing Solutions, Sani Moyo, has been a strong part of the growth of the company since it was established in 2011 with a staff of four – all sharing one desk. Today the digital marketing specialist company has a staff of 35 and offers a wide range of services that... Continue reading→
Should Brands Compete Online?
If you ask anyone in their 30s/40s about what they think is the best example of Brand competition, the first thing they will mention is the feud between BMW and Mercedes Benz i.e. “It beats the Benz.” Though timeless and entertaining, that advert is over 20 years old. The advertising world has changed dramatically since... Continue reading→
Free waterless car wash campaign by Engen simulates F1 pit stop to launch new fuel
Simulating the speed and enhanced performance of a real Formula One pit experience, 700 Engen motorists were treated to a free waterless car wash by a pit crew who demonstrated Engen’s improved performance and economy as part of the launch of their new advanced energy formula, Engen Primax Unleaded. “A traditional car wash, wastes on... Continue reading→
Wonderful Winter! The Winter edition of South African Wedding Inspirations on sale now
If you’re one of those brave and innovative brides who are embracing a winter wedding, you need to grab a copy of the Winter issue of South African Wedding Inspirations, on sale from 12 June at retailers nationwide. In this issue, we look at this chilly but sensational season’s most exciting trends and show you... Continue reading→
Peri Friedman, Senior Designer at marketing company CBR Marketing
When Peri Friedman, Senior Designer at leading digital marketing company CBR Marketing, first encountered website design in his first job, he had never even opened an email – but he was soon captivated by the flexibility and challenges that the medium offered. That was about 20 years ago and Peri, equipped with a diploma in... Continue reading→
Giving a digital marketing company running shoes
Tamsyn Friedman has embraced the mantle of Group Marketing Manager for dynamic digital marketing specialist, CBR Marketing, having been part of the company’s strong organic growth for close on five years – and recognised the need for the marketing company to market itself. “It was a case of shoemaker’s children going barefoot,” explains Tamsyn. “We... Continue reading→
New Wits Journalism and Media Innovation Hub Open for Applications Now
Applications open today for a new six-month innovation support programme for existing or new South African journalism and media teams. The Journalism and Media Accelerator (JAMLAB) will be home to innovators who want to develop new forms of journalism and also reach new, younger, audiences. JAMLAB will provide participating teams with the tools, facilities, contacts... Continue reading→
Dabs, boots, and beds win on social media
Boosting the awareness of the joy and satisfaction that a good bed offers, together with a sense of fun and consumer engagement, were the hallmarks of digital specialists CBR Marketing Solutions’ winning social media campaigns for Dial-a-Bed over the past year. Three primary campaigns brought in excellent results for the bed retailer, increasing Likes on... Continue reading→
Gender bias on Instagram
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at user-generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what... Continue reading→