Latest Industry News
Influencer Marketing Best Practice
When Ryan McFadyen and Jason Stewart co-founded HaveYouHeard 10 years ago, influencer marketing in South Africa had yet to raise its hand as a new marketing tool. When it did, about five years after, their learning trajectory was steep, but fast, and today their expertise in the influencer marketing arena is acknowledged by global brands... Continue reading→
What is the ideal marketing channel mix for your e-commerce store?
Raymond Smit, Head of Paid Search at Reprise Digital South Africa offers retailers and online businesses, tips on maximising their digital marketing efforts. Advertisers are spoilt for choice when it comes to selecting digital marketing channels in order to encourage visitors to their website and ultimately, drive sales. Often it’s a daunting task to find... Continue reading→
Disney joins This Girl Can for first branded content push
FCB Inferno has launched its newest work for the multi-award winning “This Girl Can” campaign for Sport England, by launching a series of short films – inspired by Disney – that show moms engaging in home-based exercise routines with their children, getting them involved by dancing together to their favorite Disney music. To celebrate the positive... Continue reading→
Egg Films goes to extremes – icy snow to sunny sand & sea – For MTN and Castle Lite
Egg Films director, Adrian de Sa Garces, and his team went to extremes for two big brands lately to create fun and irreverent TVCs in which everything is not quite as it seems. Filming for Castle Lite and MTN with guest appearances by real life Inuits and local hip hop icon Ricky Rick, they travelled... Continue reading→
The power of positive sentiment, rugby and great business
Chris Botha, Group Managing Director of Park Advertising: “We have the resources and the strength to turn this boat around. Now all we need is the belief.” Aaaah, the silly season. It’s the time of year where everyone can tell you how many weeks, days minutes and seconds there are left until they go on... Continue reading→
Transformation a business imperative for Provantage Media Group
Proudly South African out-of-home company Provantage Media Group is 52% black owned and 39% black female owned – but it says transformation is about so much more than ownership. When leading out-of-home company Provantage Media Group (PMG) was awarded a Level 1 B-BBEE rating in 2017 – the highest possible rating – it became one... Continue reading→
Jameson launches new Caskmates IPA edition with HaveYouHeard
Jameson, the blended Irish whiskey produced by the Irish Distillers subsidiary of Pernod Ricard, is launching the newest variant in its Jameson Caskmates range with a series of activations from Cape Town agency, HaveYouHeard, kicking off in the Mother City. Jameson Caskmates IPA Edition is aged in IPA barrels to enhance the smooth taste of... Continue reading→
Kevin Ndinguri appointed Managing Director at UM
Full service media agency UM has strengthened its local leadership team by appointing Kevin Ndinguri as Managing Director. With a decade of media strategy and digital experience as his base, the last year of which has been spent at UM Africa as Client Managing Partner, Kevin seamlessly moves into his new role with the full... Continue reading→
FCB Joburg’s Pizza’s Halloween campaign delivers scary results
Debonairs Pizza’s recent Halloween campaign captured South Africa’s imagination and delivered scary results in terms of social media uptake. Just what Toni Joubert, Marketing Executive for the 27-year-old Proudly South Africa brand, wanted. “Debonairs Pizza’s intention this year was to ‘join the conversation during Halloween in a way that would capture people’s imaginations and in... Continue reading→
The Fourth Industrial Revolution: It’s the end of the world as we know it!
Claire Herman, Media Operations Lead at The MediaShop 4IR… I first heard this buzzword at the BCX Disrupt Conference in 2017, where I was lucky enough to see two phenomenal speakers who tackled the topic. The first was Richard Mulholland, founder and C-3PO of Missing Link. His topic was “Do we need to fear the Fourth... Continue reading→