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AFRICA IS RIPE FOR DISRUPTION®

Africa’s fluctuating markets require a nimble-footed approach by marketers, who need to challenge convention and adopt breakthrough, original and interesting approaches to their communication strategies. If they don’t, they are not going to survive in an environment where change is the only constant, writes Graham Cruikshanks, TBWA\ Africa’s Director of Africa Operations. The Africa rising... Continue reading

CRITICAL FOR ADVERTISING AGENCIES TO CONTROL THE CONTROLLABLES IN THE FACE OF shrinking profits

Marketing and advertising agencies continued to experience depressed profit margins in 2016, despite many reporting improved growth in fee income. According to the latest Kingston Smith survey, which analyses the annual performance of over 250 marketing service companies globally, five out of the eight sectors surveyed saw operating profit margins fall, despite all sectors managing... Continue reading

More people are on Facebook than watching TV, where is your audience?

In the absence of in-depth industry media and social media behaviour and psychographics, media agencies that are prepared to go the extra mile for their clients create bespoke research in order to understand consumer habits. Cape Town based media agency, Limelight Consulting, unpacks the latest social media behaviours in its “Media Usage Report“. The agency... Continue reading

The Caxton Excellence Awards highlights brilliance

Hosted at the Globe Theatre at Silverstar Casino, with prize money totalling R285 000, this year’s all new Caxton Excellence Awards celebrated the achievements of local and community newspaper’s editorial, sales, advertising, management and support staff. “This year, the Caxton Awards has undergone a complete makeover, some categories have fallen away while others, like Best Emerging... Continue reading

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