Latest Industry News
Why Mass Market scores best in brand communication
Soccer Laduma, Die Son and Daily Sun have proved themselves time and again as being able to effectively communicate with, and hold the interest of, kasi consumers ̶ a culturally rich, diverse, trend-savvy market that holds enormous spending power in South Africa. Collectively, Daily Sun, Die Son and Soccer Laduma are seen by 8.9-million readers... Continue reading→
Clover’s Cream O’Naise Guinness World Records attempt cancelled
The management of Clover regretfully announces that they were forced to cancel their Guinness World Records title attempt at breaking the Longest Line of Sandwiches at Maponya Mall, on the 7th October, due to inclement weather. The company has been in planning for months to break a 4 kilometre long “Longest Line of Sandwiches record... Continue reading→
Harness the power of local newspaper inserts this festive season!
With the retail frenzy of Black Friday and the festive season fast approaching, Caxton Local Media Group and SPARK Media are gearing up for an influx of newspaper insertion demand, as more and more advertisers recognise the power of inserts as a powerful marketing tool. Local newspapers are the preferred medium for retailers and businesses... Continue reading→
Giving Mobility To Hope Volkswagen And Qhubeka Putting The Future Into Motion
As the maker of ‘the people’s cars’, Volkswagen puts people at the heart of what we do, making us passionate about South Africans and playing a vital role in driving people forward. Under the banner of ‘Volkswagen for Good’ we seek to provide motion with meaning to South Africa. The sponsorship of the Bicycle Education... Continue reading→
Golf Ads proves successful for Carfind.co.za
Carfind.co.za has recently renewed its contract with golf media specialist – Golf Ads™. The return on investment that the brand experiences through its Golf Ads™ campaigns has proved to be extremely successful, and the brand will continue to reap the rewards from advertising in the golf environment for another six months. The Carfind.co.za messaging is... Continue reading→
Penquin, Spitfire and Suzuki SA win big at Next Generation Awards
Spitfire Inbound, Penquin and Suzuki SA are delighted after being announced as the gold winners in the ‘Best Revenue Marketing Campaign/Event’ and ‘Best Marketing Automation Campaign’ categories at the recent New Generation Awards which identifies winners at the forefront of South Africa’s future communications, media and digital technologies. “We went head to head against... Continue reading→
How to make it as a creative entrepreneur in South Africa
“South Africa’s budding creative industry is brimming with potential and opportunity, but starting a venture in this relatively new and often unpredictable space can be challenging”, says Fiona Peake – national communications manager at Vega, an educational brand of The Independent Institute of Education (The IIE). “South Africa’s creative economy is worth a whopping R90... Continue reading→
Businesses are ditching big-name network agencies in favour of independents
Resting on your laurels is never a good idea. Not for people, and definitely not for businesses. In a saturated, chaotic industry like ours, it may seem like a decades-old multinational agency with hundreds of awards under their belt is always the better, less risky option. But current trends both in South Africa and across... Continue reading→
Golf Ads™ builds awareness for Kingfisher Lodge
Golf Ads™ has recently implemented a campaign for Kingfisher Lodge, a hotel and conference facility in Mount Edgecombe, KwaZulu-Natal. Targeting golfers on the golf course as well as all other consumers who regularly frequent the Mount Edgecombe Golf Course, the campaign is meeting the objective of keeping the lodge top of mind amongst this affluent... Continue reading→
AMASA Awards Announce 2017 Shortlist
After much deliberation, the 2017 AMASA Awards judges are thrilled to announce the shortlisted candidates for the 2017 AMASA Awards (Advertising and Media Association of South Africa). “The awards committee would like to extend our gratitude and congratulations to all the 127 candidates who entered this year, the standard of entries were some of the... Continue reading→