Latest Industry News
The Critical Role of Out-of-Home (OOH) in the Marketing Mix.
With almost two-thirds of all consumer purchases made within half an hour of being exposed to Out-of-Home advertising, its time to revisit the critical role the medium plays in the broader marketing mix. Roadside Outdoor Audience Data (ROAD) now provides rich data on the consumption and impact of billboards, and integrated with other media stats... Continue reading→
OOH flies high in airports as passenger numbers increase
Air travel is booming. The number of trips taken by plane somewhere in the world could increase to around 13 billion by 2030 and demand for air travel has doubled every 15 years this century, according to Global Construction Review magazine. The global industry is expected to grow by an average of 4.7% a year,... Continue reading→
Golf TV introduces new Golf Equipment Segment
Golf Ads™ is proud to announce the launch of a brand new promotional segment on Golf TV™ – the Golf Equipment Segment. The segment is specifically designed to showcase golfing equipment, which is extremely relevant to the golfing audience. The Equipment Segment is a new feature on the digital television network,which flights in golf club... Continue reading→
Which Archetype will win the Game of Thrones?
By Alexandre Thomas, Director, Kantar Added Value UK. Game of Thrones’ 7th season premiered on July 16 and made history, once again, by dominating the ratings and the headlines. But is the success of Game of Thrones owed solely to the thrilling twist-and-turn filled story? At Kantar Added Value, we think not. Rather, we think the... Continue reading→
Artifact Print achieves Broad-Based Black Economic Empowerment (BBBEE) Level 2
Artifact Print, a print and production company in the Artifact Advertising stable, has achieved Broad-Based Black Economic Empowerment (BBBEE) Level 2 status with a 51% black shareholding. This achievement is part of Artifact’s commitment to transformation in South Africa. Thanks to Artifact’s new status, it has already been able to conclude an agreement with Nissan South... Continue reading→
Where are all the feminists in digital?
by Hellocomputer’s Cape Town Managing Director, Robyn Campbell. Just this week Google made headlines when an internal memo distributed by one of its engineers went public. His opinion on gender equality included this landmine: “Distribution of preferences and abilities of men and women differ in part due to biological causes and that these differences may... Continue reading→
The Women in Marketing Awards goes Global
Women in Marketing (WIM) are pleased to announce the 7th annual Women In Marketing Awards celebrating the successes and advances made by women in the marketing, advertising and communications fields, and their male supporters. This year’s award takes place on the 16th November at the Ham Yard Hotel, London. In 2004, Ade Onilude, a then... Continue reading→
WDB Investment Holdings increase equity stake in Seed Engine to 51%
Partnership reaffirms commitment to development of black women and youth entrepreneurs WDB Investment Holdings (WDBIH) has increased its stake in Seed Engine (incorporating Seed Academy and the WDB Seed Fund) from 35% to 51%, officially confirming Seed Engine as a proudly 51% black women owned company. Venture capital company Grovest is Seed Engine’s second major... Continue reading→
Gareth Grant joins The MediaShop
The MediaShop’s Johannesburg MD, Kgaugelo Maphai, has announced the appointment of Gareth Grant as Business Unit Manager to head up the Nedbank account. “We’re delighted to have Gareth on board and we’re already seeing the positive impact and attitude he has been displaying in the few short days since he’s been with the team,” says... Continue reading→
Five inspiring young women blazing trails in SA creative industries
The South African professional landscape is bursting with talented and passionate young women making waves in their respective fields, but women are still considerably under-represented at top levels across industries. More needs to be done to recognise and showcase their achievements, particularly to inspire budding creatives at school level to go out and make their... Continue reading→