Latest Industry News
Airport Ads Launches The Atrium – 160sqm of Large-Format digital – at OR Tambo
Airport Ads®, one of the most innovative airport media companies in the Middle East and Africa Region (MEA) and part of the Provantage family of companies, has announced the launch of The Atrium, its latest digital airport media solution situated within the International Arrivals Atrium at Johannesburg OR Tambo International Airport. The Power of Digital... Continue reading→
Donovan Goliath To Host The 2023 DStv Content Creator Awards
In proud partnership with DStv, Samsung Galaxy, 947, TikTok, Spotify, SOL, Steyn Entertainment, LIFT and One-eyed Jack Anticipation is in the air with just a few more sleeps until the “Purple Carpet” is rolled out to welcome the who’s who of content creation to the second DStv Content Creator Awards, in association with Samsung Galaxy... Continue reading→
ACCENTURE SONG NAMED DIGITAL & DIRECT AGENCY OF RECORD FOR TELKOM
Accenture Song has been appointed digital and direct agency partner for Telkom – one of South Africa’s providers of communication services, following a competitive pitch process. This win holds notable significance as it marks the first piece of business for the newly positioned tech-powered creative group, firmly establishing its credentials as a new breed of... Continue reading→
Outdoor Network Completes Rollout of Backup Power for its Always ON OOH Advertising Solution
In a strategic move to combat the adverse effects of loadshedding on the Digital Out of Home (DOOH) advertising industry, Outdoor Network – part of the Provantage family of companies and a leader in digital and static billboard advertising – has successfully completed its installation of 20 backup power generators at key sites throughout South...
If you’re not advertising online, you’re invisible
If you’re not advertising your brand or product online, it’s invisible to the world beyond your immediate physical community. That’s where digital advertising comes in. Digital advertising is easily targeted at particular audiences, down to individual level, and tailored to particular audiences who can immediately follow calls to action. It’s an essential part of the... Continue reading→
Ecommerce Needs to Get More Immersive. Could Video Be the Answer?
Video content can enable e-commerce websites to replicate real-life customer experiences, enticing visitors to spend more time and add items to their shopping carts, all in the video. By Ben Wagner, CMO, VMLY&R South Africa It doesn’t seem that long ago that customers were prohibitively fearful of transacting online. The idea of entering your bank... Continue reading→
Tribeca Public Relations welcomes Keneilwe Motshabi
Keneilwe Motshabi has joined Tribeca Public Relations (Tribeca) as an account manager, working with an established team and clients including Eagle Intelligent Health, Malan Scholes Attorneys and Saab. With seven years PR and journalism experience, Keneilwe brings valuable knowledge and expertise to the team. She is passionate about writing and takes pride in her exceptional... Continue reading→
New MMA SA Youth Development Board announces Chair and Vice-Chair
The newly formed MMA SA Youth Development Board has elected the leadership team who will drive the growth and empowerment of younger leaders in the digital marketing space while also acting as a conduit through which trends and insights into the youth and how they receive and engage with marketing are shared with members of... Continue reading→
Bokomo launches TVC amid evolved brand positioning
Iconic South African brand, Bokomo, has launched a new brand positioning. This centres on eye-catching new packaging which really helps the products stand out on-shelf and features a new television spot. The new television spot, from Boomtown Creative Director Meagan Viljoen and Art Director Jamie Moss, is directed by Que Ntlui of Giant Films in... Continue reading→
Accenture Song Demonstrates Digital Leadership Winning Most Awards 2023 at IAB Bookmarks
A standout performance at the recent IAB Bookmark Awards marking the tech-powered creative group’s inaugural showing as Accenture Song, saw the agency topping the leader board as most awarded in the country with a total of 19 wins by the end of the night. An initiative that sets the benchmark for tech, digital and leading edge innovation, The... Continue reading→