Latest Industry News
Why the right social influencing approach is vital to sales success
By Darren Leishman – Spitfire Inbound It’s possible to turn a social interaction into a sales opportunity, it’s the way you approach the interaction that’s the key. Read on to discover the approach we use that has helped us succeed. A couple weeks ago I found myself having a conversation with my neighbour about a... Continue reading→
FIVESTAR PR extends portfolio of Luxury Villa representation
Luxury travel and hospitality specialist FIVESTAR PR has extended its portfolio to include luxury villas MOONDANCE in Fresnaye (Cape Town); LA RIVE FRANSCHHOEK; and LA RIVE PENTHOUSE on the Atlantic Seaboard (Cape Town). The three top of the range properties are privately owned and managed by Alexis Gillis, to cater for the growing exclusive-use villa... Continue reading→
New video from Road Safety Campaign that went viral in 2017
There is a new video from the road safety campaign that went viral in 2017 that looks set to attract as much attention as its popular predecessor. Crafted as a Vlogger upload and named to attract the attention of YouTubers who search for this type of content almost daily, as well as probably engage in... Continue reading→
Companies can curb losses by improving SA’s notoriously poor customer service levels
South Africans might be friendly and welcoming people socially, but we’re not always known for friendly, efficient and effective customer service in sectors ranging from government to retail. In fact, a study conducted three years ago across 32 countries and 10 industries by Accenture, a provider of management consulting, technology and outsourcing services, found that... Continue reading→
Facebook update not the end of brands and Social Media
The update to Facebook announced last week Thursday (January 18) will not lay waste to the time, effort and money spent by brands on creating and curating a presence on the social media channel. Instead, the world only came to a slight halt and marketers were jolted out of their seats as Zuckerberg quietly announced... Continue reading→
Seven trends likely to lead digital agencies in 2018
According to the Forrester’s 2017 Customer Experience (CX) Index, 30% of companies will see declines in the quality of their customer experience performance in 2018, placing their businesses at risk. The report explains that customer expectations will outpace companies’ ability to evolve or invent experiences. This slow pace of transformation means companies can’t adjust fast... Continue reading→
DUO expands its capabilities and services with three new appointments in 2018
DUO Marketing + Communications, a specialist B2B tech PR and digital marketing agency, has started the New Year with the appointment of three new team members. “We kick-start 2018 with a core team that is stronger than ever, and the addition of new team members with a diversity of skills and experience, will enable us... Continue reading→
Don’t fight a social media wave that you can ride
Anne Dolinschek, Head of Consumer PR, Conversations Group @AnneDoli @Conversations_G The hashtag #JoziDivers started trending on Twitter quite early morning on Monday, 15 January, with 5FM getting in on the hype. If you’re not in the industry, you might have been fooled to think that all this was a complete coincidence and that Roger Goode... Continue reading→
Tribeca gets tails wagging with Montego Pet Nutrition
Montego Pet Nutrition, the local premium pet food manufacturer, has appointed Tribeca Public Relations (Tribeca) as its public relations partner, tasking the agency to build brand awareness and communicate the company’s journey, product launches and successes in 2018. Montego Pet Nutrition is a homegrown brand that started in the heart of the Karoo in 2000.... Continue reading→
Get your digital marketing into shape with these 4 practical New Year’s resolutions
The start of a new year is the ideal time to make resolutions to live a happier, healthier life. But why let your resolutions stop there? Digital is a great channel to engage with your customers and win new business, but does it also need to get into shape? The Stratitude digital team has picked... Continue reading→