Latest Industry News
Primedia Outdoor plants a legacy with Food & Trees for Africa
This September, Primedia Outdoor and NGO Food & Trees for Africa celebrate their sixth Arbour Month in an ongoing partnership that seeks to promote environmental sustainability and food security across South Africa. Since the partnership began in 2011, more than 6 500 fruit and indigenous trees have been planted across the country, resulting in a... Continue reading→
Engen remains SA’s Number One
For a record breaking seventh consecutive year, consumers have backed Engen as their favourite petrol station in the country, reaffirming the company’s uncontested brand leadership and market strength in the South African petroleum industry. The accolade was attributed to Engen in the Sunday Times Top Brands* survey, which recognises those brands that have earned top... Continue reading→
The Jupiter Drawing Room CT restructures
New approach sees clients engaging directly with senior creatives and strategists. There’s no doubt that the state of the industry is tough now, and The Jupiter Drawing Room Cape Town has been looking for some time at new business models that are highly efficient, nimbler and cut out bureaucratic processes. With the loss of Windhoek... Continue reading→
Brand Union Appoints Tanya Munetsi as Account Director
Brand Union welcomes Tanya Munetsi who started this month as Account Director in the Johannesburg agency. Described as an optimist who is enthusiastic, thrives under pressure, and embraces change, she promises to be a dynamic addition to the largest global brand agency in South Africa. Tanya boasts an impressive education. She attained a Diploma of... Continue reading→
First Choice: Walking the Daisies 2017 headline sponsor
Inspiring people to #move4goodness is part of a campaign created for First Choice by Boomtown to encourage people to live a better, more healthy life. And the partnership with Walking the Daisies ties in perfectly with the campaign. “#move4goodness is all about getting people to upload videos of themselves dancing,” remarks Jess Massyn who manages... Continue reading→
The power of personal branding
Who you are is up to you The 30 second elevator pitch, your next social media update, your LinkedIn profile, and the answer to the question ‘tell me about yourself’ are all opportunities to make a great first impression. According to Donna Rachelson, founder of Branding & Marketing YOU, they are also ideal occasions to... Continue reading→
IAS Announces Mergers and Acquisition Consulting Division
After a 12 month “soft launch” and many requests for a merger and acquisition process, the Independent Agency Search & Selection company (IAS) has announced its new division – IAS M&A. “With our extensive knowledge of the local and international marketing communications industry we are very well placed to provide this service in South Africa and... Continue reading→
Koo Govender appointed Chairperson at AMF
The Advertising Media Forum (AMF) has announced that Koo Govender has been appointed as the industry body’s Chairperson for 2017/18. Board members comprise senior representatives from media groups around the country, each accountable for their own portfolio. “I’m extremely humbled to be appointed in this role, especially taking into consideration the very exciting, albeit challenging... Continue reading→
Breaking through creative boundaries and newspaper columns
In advertising, the way to reach the consumer with the greatest impact is to use creativity to break through the clutter or to be disruptive. These terms are most often associated with out-of-home (OOH) and digital platforms respectively; however, the techniques are just as relevant and equally effective when used in print. The recent Budget... Continue reading→
Partnerships that work to benefit the youth of South Africa
e4 and National Skills Fund partner unlock the potential of technology graduates through extensive internship program Internships provide a vital link between academic learning and professional employment, and with strategic partnerships, these internships can be effective for business and the youth. With this in mind, e4 partnered with the EOH Youth Job Creation Initiative and... Continue reading→