Latest Industry News
Is this how we sell things now?
Over the years, Nando’s has not only given us delicious PERi-PERi flame-grilled chicken, but food for thought via their adverts, campaigns and social commentary, with the latest one questioning the surplus of “Afro-futurism” on our screens at the moment. Their most recent ad promoting their Half Chicken with any single side was released on Monday,... Continue reading→
Integration vs Specialisation: Here’s what marketers think
AGENCY SCOPE South Africa 2017/2018 asked 217 marketers what type of agency they are currently working with to meet their communication needs. 51.5% of the respondents currently work with an integrated agency and 41.9% work with specialized agencies. When asked what kind of agency they would prefer to work with in the future, those figures... Continue reading→
Debbie McIntyre promoted to Head of Integrated Media Solutions
After a lot of listening and interpreting of client’s needs, SPARK Media has appointed Debbie to a newly created role as Head of Integrated Media Solutions. This will enable her to offer clients access to all Caxton Magazines and SPARK Media platforms, focusing on a cross platform approach and making sure that this is a... Continue reading→
Does Your Pitch Reflect Your Values?
Now in its ninth year, ENGEN Pitch & Polish, in partnership with Engen Petroleum Ltd, Nedbank and Raizcorp, is a national entrepreneurial workshop and competition programme that – so far – has helped over 10 000 entrepreneurs improve the way they pitch their businesses to potential investors. “The ENGEN Pitch & Polish initiative invites entrepreneurs and aspiring... Continue reading→
Feminism, Mentors, Heroines and Women’s Month
by Hellocomputer Cape Town Managing Director, Robyn Campbell Did you know that there are more CEOs called ‘John’ on America’s Highest Paid 100 CEO list than there are women? And locally, there are more people called ‘Stephen’ than there are women on the country’s Top 50 Richest CEOs list? In fact, there is only one... Continue reading→
Conversations With Yourself In Every Life Phase
Imagine having a conversation with yourself at six different ages. Older YOU could tell younger YOU when you’re going to lose the dad bod… you’ll know whether getting a tattoo at 20 still seems like a good idea when you’re 80… and you may learn what constitutes a good monthly RA contribution. And younger YOU... Continue reading→
Debonairs Pizza Showcases Ease Of ‘Deliver To Pin’ With New TVC
Debonairs Pizza is showcasing how easy it is to interact with the Debonairs Pizza mobile app and uses its Deliver to Pin functionality to have your pizza delivered when you are not at a formal physical address. According to Toni Joubert the Marketing Executive of South Africa’s leading pizza delivery brand, “Debonairs Pizza thrives on... Continue reading→
Hat Trick for Toyota Fortuner 4×4 Challenge
Toyota South Africa is running its Fortuner 4×4 Challenge this Spring, making it a hat trick for the successful competition which pairs four professional athletes with four Toyota fans as the teams battle it out in a bid to drive home in a brand new Fortuner 4×4. Driving participation in this year’s three-month activation is... Continue reading→
Influencer Marketing should be a non-negotiable on the schedule
Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop discusses movements in the Influencer Marketing space Influencer marketing has become one of the fastest digital customer-acquisition practices. Due to the sheer power of the social endorsements, targeting options and utilising influencers with high engagement rates across multiple social platforms, influencer marketing has become a key element... Continue reading→
TomTom Telematics appoints Tribeca PR
TomTom Telematics, a business unit of TomTom dedicated to fleet management, has appointed Tribeca Public Relations (Tribeca) as its strategic public relations partner tasked with creating awareness about the company’s vehicle tracking and WEBFLEET fleet management products and solutions. WEBFLEET provides real-time information about vehicle location, helps with navigation through traffic, and makes it... Continue reading→