Latest Industry News
BRC and Ipsos to ensure that RAMS is future-ready
The Broadcast Research Council (BRC) of South Africa is pleased to announce that, after a managed and fair RFP process to ensure that the Radio Audience Measurement Survey (RAMS) is future-ready, Ipsos, the world’s third largest market research company present in 90 markets, has been awarded the contract which will run for the next five... Continue reading→
Every country needs an audience measurement organisation
The recent Pan African Media Research Organisation (PAMRO) Research virtual conference expunged all doubt that what every country needs, is an organisation to track audience measurement. Equally as important are the industry bodies that govern them. The conference presenters were from London-based agency, pure X media, a strategic consultancy that specialises in media measurement systems,... Continue reading→
How to construct winning activations in a Covid-constrained economy
By Business Alchemist – Andreas Smit. Last year saw a focus on digital and television advertising with an understandably cautious approach to below the line marketing. Due to social distancing, sanitising, and the barrier of mask-wearing, in-store promotions and activations suffered. Yet there were brands who took up the challenge to innovate by using physically... Continue reading→
Astrazeneca launches innovative asthma awareness campaign
Over-reliance on reliever pumps linked to increased risk of asthma attacks Recent updated global recommendations have overturned decades of asthma care and represent the most significant change in asthma management in over 30 years. This is according to the Global Initiative for Asthma (GINA). To inform asthma patients about the new GINA recommendations, an integrated... Continue reading→
Academic marks are the best way to market a school
ST Benedict’s 100% Matric pass rate remains intact for 46th year! Recognising that the annual IEB National Senior Certificate exams results is the perfect opportunity to promote the school – St Benedict’s College embarked on a full scale publicity campaign to shout about its incredible 2020 matric pass rate. Despite the challenges of COVID-19 –... Continue reading→
Dan Berkowitz to judge on Grand Jury for the NYF Advertising Awards
HaveYouHeard Group Executive Creative Director, Dan Berkowitz, has been appointed as a judge for the 2021 New York Festivals Advertising Awards. Celebrating the exceptional and innovative content being created today, the New York Festivals runs six international awards competitions to honour and recognise the world’s best work across six different creative fields. They are the... Continue reading→
MetropolitanRepublic gives Eskort a brand refresh and celebrates a new visual language
Eskort has taken on a bold and colourful new look inspired by the country’s unique trading environments from the padstal on a lonely road winding past an isolated farm to the spaza squeezed in-between a cellphone repair shop and a hairdresser on a bustling square alongside a taxi rank. Under-pinning the heritage brand’s new look... Continue reading→
HaveYouHeard adds 4th office to its network
HaveYouHeard, the full-service brand and strategic agency which opened doors as influencer specialists before the phrase ‘influencer marketing’ became ‘a thing’, has added a 4th office to its network that already spans Cape Town, Johannesburg and London. The agency has merged with KwaZulu-Natal digital hotshop STIR, started by Kirsty Bisset nine years ago and will... Continue reading→
What’s next for our old friend the newspaper?
Marino Sigalas, Associate Director at The MediaShop The end has been coming for a long time. Newspaper circulations have been dwindling for years but COVID has exacerbated a shocking and sharp decline that I doubt many will recover from. Here’s a look at circulations from as far back as 1997. It’s clear that the heyday... Continue reading→
Virtual entry workshop for the 2021 Effie Awards
The 2021 Effie Awards South Africa season opens with virtual entry workshop on Tuesday, 23rd February. The Association for Communication and Advertising (ACA), is pleased to announce that the very first Effie Awards South Africa will be held in 2021 following the postponement of the inaugural programme due to the impact of the COVID-19 pandemic.... Continue reading→