Latest Industry News
The BRC announces interim data for RAMS
Due to the impact of the international COVID-19 pandemic, many industries have been negatively affected and South Africa’s radio currency has been no exception. To alleviate the pressure of no radio data being available, and to get a comprehensive update on the industry the BRC has commissioned research experts, Ask Afrika, to implement an interim... Continue reading→
The Fashion Hero offers local brands global exposure
This year when Spice Girl Mel B hits our shores to host and begin filming for the diversity inclusive reality TV show The Fashion Hero, four headline brands will have the opportunity for global exposure. Gail Hoffman Parrish of G2 Connection, the integrated marketing agency managing all brand immersion for the ten-episode 60-minute reality programme... Continue reading→
The importance of optimism in 2021
Chris Botha, Group Managing Director, Park Advertising Firstly, to all our staff, clients and media owner partners – HAPPY NEW YEAR! Here’s hoping that 2021 will be a really special one. One of my favourite things to do over my December break is to read. This is when I have enough time to really relax... Continue reading→
FCB launches campaign for Toyota’s latest offering
Toyota South Africa has launched the all-new Toyota Agya to capture a bigger share of the country’s small car market. Appealing to those drivers who want an affordable vehicle offering as standard the features not normally found in a smaller car, the Agya specifically targets a younger audience buying their first car. Because the Toyota... Continue reading→
McCann1886 successfully applies lockdown lessons for Steers
McCann1886 is successfully applying the lessons it learnt during last year’s hard lockdown to the work it is doing for clients across the board. Last year, the approach adopted by the agency during the COVID-19 lockdown allowed it to develop work that proved so in-sync with Steers’ mostly metropolitan male 18-to-34-year-old target market that it... Continue reading→
Lactalis SA awards full-service account to HelloFCB+
Following a strategic and creative pitch, Lactalis SA has awarded its integrated marketing communications on its Parmalat, Melrose and President Cheese brands, excluding media planning and buying, to HelloFCB+. According to the dairy brand’s Marketing Executive, Karolina Laubscher, the Mother City agency was selected, not only because it addressed the brief very well, its ability... Continue reading→
McCann1886 enters 2021 with new accounts
McCann1886 was awarded several accounts in the last few weeks of 2020 and begins the new year on a high. The new clients include telecommunications operator and internet service provider, South African Digital Villages; tyre and battery supplier for cars and trucks, Tiger Wheel & Tyre; green technology company, REBA; and a number of new... Continue reading→
Boomtown hits the ground running in 2021
Boomtown has hit the ground running in 2021 with a new client – already! – to add to the half a dozen it signed up during the Covid-19 months. The newcomer to the Boomtown stable – SANSA, the South African National Space Association, has tasked Boomtown with a brand revamp and joins Stellenbosch University, Tarsus...
Steve Harvey returns to South Africa to host Season 2 of Family Feud SA
On Sunday 5th April last year, e.tv launched the first episode of the 26-episode series of Family Feud South Africa. The Family Feud format has been an instant success in SA with an average of over 2.1 million viewers (age 15+) every Sunday between 18h00-19h00. Now, the series returns for a second season in 2021. G2 Connection... Continue reading→
Tastic’s new TVC from FCB Joburg a reminder of people’s innate generosity – the spirit of ubuntu
Tastic Rice’s new TVC from FCB Joburg is a beautifully cast and shot reminder of people’s innate generosity, and how much that generosity shapes our everyday lives. Created by Creative Director Bonolo Modise, Copywriter Junior Mokoma and Art Director Motlagole Nthite, the TVC builds awareness for the brand’s new campaign, and demonstrates why Tastic is... Continue reading→