Latest Industry News
Creating a travel culture among young South Africans
The key to unlocking domestic tourism and travel potential in South Africa is to create and nurture a travel culture among all its peoples, and especially among its young, increasingly mobile and highly aspirational Afrilennials. This is the strategic intent driving all local communications coming out of South African Tourism’s marketing partner, FCB Joburg.According to... Continue reading→
Grey reports extraordinary growth in Africa
Grey Group, the 100-year young communications agency, reports strong growth from its expanded Africa and Middle East Network, now covering 39 key markets. The Grey Group successfully operates in the region as the Grey Africa Network, led by Peter Jackson, CEO Grey Group SSA and Kamil Kuran, CEO Grey Group MENA. As members of the... Continue reading→
Eye tracking reveals attention to advertising
One of the more effective means of measuring the levels of attention that consumers are placing on your print and online advertising, is to use eye tracking as a research tool. SPARK Media will this September be hosting Mike Follet from Lumen, an attention technology company based in London, to explore this evidence-based tactic. “We... Continue reading→
SASKO renews its sponsorship of the Soweto Kota Festival
SASKO, the experts in milling and baking, is proud to announce its renewed sponsorship of the Soweto Kota Festival in 2018. The brand came on board as the first headline sponsor of the inaugural event in 2017 which saw over 3 000 people coming together in honour of the kota. Lungie Mnyamana, SASKO Brand Manager, says:... Continue reading→
Marketers take a lead at Leaderex
The Marketing Association of South Africa ( MASA) will be taking part in this year’s Leaderex at the Sandton Convention Centre on 4 September 2018. MASA will host two sessions (essentially two masterclasses), aimed at a senior level audience. The Masterclasses are designed to challenge conventional thinking about marketing in a digital world. MASA is... Continue reading→
Women challenge the norm at MullenLowe, so what?
Sarah Dexter, CEO MullenLowe South Africa, says that while women should be celebrated, so too should talent, bravery, intellect and loyalty. Sometimes I wonder whether specifically calling out ‘gender inequality’ in terms of women leadership roles in the workplace – particularly within the advertising profession – actually amounts to anything. I sometimes wonder if it’s... Continue reading→
Verushen Reddy to speak at AI Expo Africa 2018
The AI Expo Africa 2018 has invited Promise Group’s Director of Strategy and Digital, Verushen Reddy to be a speaker at their First Artificial Intelligence Expo set to take place at the Century Centre Conference Centre in Cape Town from the 9th – 11th September 2018. The two-day conference and exhibition will focus on... Continue reading→
Are You Telling Me, Or Are You Selling Me?
Nicci Jones, Digital Media Strategist at The MediaShop looks at keeping rogue influencers in (legal) checkEverything around us is for sale, from the airwaves that we listen to, to the TV programmes that we watch – even movies on the big screen have products snuck into them to subliminally drive our brand preferences. Our social... Continue reading→
FANCAM returns for Currie Cup 2018 to win over more fans
FANCAM is coming back for a second Currie Cup season after it proved a big hit with fans last year, when the innovative technology was used during the tournament for the first time. Currie Cup partner, DirectAxis financial services, was delighted with the brand engagement as fans registered to view a 360-degree image of DHL... Continue reading→
SPARK Media once again hosts international marketing scientist!
SPARK Media, members of the Ehrenberg-Bass Institute (EBI) will be welcoming Dr Virginia Beal, Senior Marketing Scientist, to our shores next month. “We are really looking forward to this highly anticipated annual event,” says SPARK Media’s Joint CEO, Gill Randall. The topic for this year’s seminar is ‘Making Media Work for Brand Growth’. “Virginia will... Continue reading→