Latest Industry News
Independent South African research reveals cinema ads deliver strong ROI
Independent research into cinema advertising in South Africa has highlighted the power and impact of the medium. Karen Bailey, managing partner of Cinevation and general manager of Popcorn Cinema Advertising Sales, says a local media return on investment benchmark from Nielsen Advanced Analytics has revealed that digital and cinema demonstrated the best ROI across all... Continue reading→
Massiv Metro ups the numbers in the search for a hero
GSK Consumer Healthcare, manufacturers of Grand-Pa headache remedies, embarked on a search for the ‘Kasi Sterrings’, the community heroes who are personally involved in improving and uplifting their communities, in a nationwide radio campaign at the end of 2017. Newcomer Massiv Metro, a hybrid radio station that reaches taxi commuters in Gauteng and other listeners... Continue reading→
OrangeBlock activates black
OrangeBlock, the bespoke events business operating within the Nfinity group of companies, has recently been awarded the contract to build awareness and promote the new content streaming platform – black. “Besides special corporate hospitality events, award ceremonies, launch/release parties and public events, we are able to host promotional activations that put brands within touching distance... Continue reading→
Relativ Media brings much needed aid to local community
Out of Home specialists Relativ Media has recently made several charitable donations to causes in need: Women of Vision As a part of Relativ Media’s Corporate Social Responsibility programme, the company donated a brand new Suzuki Super vehicle to Woman Vision, a non-profit organisation that addresses high levels of gangsterism, violence and substance abuse within... Continue reading→
Outdoor Network gets heads turning in Centurion with their new Digital billboard
Outdoor Network has unveiled its 3x6m rotating digital billboard at the intersection of Hendrik Verwoerd and John Vorster Drives in Centurion, Tshwane. The roadside digital billboard forms part of Outdoor Network’s expanding national digital network rollout. The launch further enhances the ability of advertisers, at the flick of a switch, to implement a national digital... Continue reading→
Caxton: Not just informing, but uplifting communities
Caxton’s local newspapers keep their surrounding communities informed about the latest happenings in the area. But their community investment goes so much further than news. Caxton and each of its newspapers aim to improve and uplift their communities, not only through the investment of financial resources, but by getting actively involved in service organisations and... Continue reading→
Egg Films’ Kyle Lewis directs ‘Ungovernable’ BMW commercial
Cape Town-based director Kyle Lewis, who recently signed to Egg Films for commercials representation, has released Ungovernable, a new ad for the first-ever BMW X2. https://www.youtube.com/watch?v=cMg_PHxS-DI OpenCo’s creative team of Kyle Schoeman and Nicola Sprawson invited Kyle to workshop the script with them. The piece is an ode to “those who tear normal up” – something Kyle’s... Continue reading→
Greeff Properties links to international real estate agency with rebrand
A company’s brand identity is what gives it presence, gravitas and is a point of reference for anyone who interacts with the brand over time. Greeff Properties is proud to announce its rebrand as a recognition of its exclusive affiliation with Christie’s International Real Estate. The brand will now be known as Greeff Christie’s International... Continue reading→
Crazy Q1 for Magnetic Storm
In the space of three months, the Port Elizabeth and Cape Town Magnetic Storm crew have been involved in a myriad of projects which have been months in the making. Bringing to life 13 high-profile events, including: the Coca Cola Annual General Managers Meeting in Mozambique, the DSRAC National Boxing Awards, the Egypt Cycle meeting... Continue reading→
IAS to represent South Africa at the annual AdForum Worldwide Summit in New York.
The 2018 AdForum Summit, held biannually in selected cities across the globe, will feature Johanna McDowell and the Independent Agency Search & Selection Company (IAS) as part of an exclusive, captive audience of search consultants. The 2018 AdForum summit will take place in New York between 23rd and 27th April 2018, providing Johanna McDowell and... Continue reading→