Latest Industry News
If you’re not advertising online, you’re invisible
If you’re not advertising your brand or product online, it’s invisible to the world beyond your immediate physical community. That’s where digital advertising comes in. Digital advertising is easily targeted at particular audiences, down to individual level, and tailored to particular audiences who can immediately follow calls to action. It’s an essential part of the... Continue reading→
Ecommerce Needs to Get More Immersive. Could Video Be the Answer?
Video content can enable e-commerce websites to replicate real-life customer experiences, enticing visitors to spend more time and add items to their shopping carts, all in the video. By Ben Wagner, CMO, VMLY&R South Africa It doesn’t seem that long ago that customers were prohibitively fearful of transacting online. The idea of entering your bank... Continue reading→
Tribeca Public Relations welcomes Keneilwe Motshabi
Keneilwe Motshabi has joined Tribeca Public Relations (Tribeca) as an account manager, working with an established team and clients including Eagle Intelligent Health, Malan Scholes Attorneys and Saab. With seven years PR and journalism experience, Keneilwe brings valuable knowledge and expertise to the team. She is passionate about writing and takes pride in her exceptional... Continue reading→
New MMA SA Youth Development Board announces Chair and Vice-Chair
The newly formed MMA SA Youth Development Board has elected the leadership team who will drive the growth and empowerment of younger leaders in the digital marketing space while also acting as a conduit through which trends and insights into the youth and how they receive and engage with marketing are shared with members of... Continue reading→
Bokomo launches TVC amid evolved brand positioning
Iconic South African brand, Bokomo, has launched a new brand positioning. This centres on eye-catching new packaging which really helps the products stand out on-shelf and features a new television spot. The new television spot, from Boomtown Creative Director Meagan Viljoen and Art Director Jamie Moss, is directed by Que Ntlui of Giant Films in... Continue reading→
Accenture Song Demonstrates Digital Leadership Winning Most Awards 2023 at IAB Bookmarks
A standout performance at the recent IAB Bookmark Awards marking the tech-powered creative group’s inaugural showing as Accenture Song, saw the agency topping the leader board as most awarded in the country with a total of 19 wins by the end of the night. An initiative that sets the benchmark for tech, digital and leading edge innovation, The... Continue reading→
BRC August 2023 industry update
Television Universe Update In order to provide a much-needed 2023 television universe update, the Broadcast Research Council of South Africa (BRC) commissioned a new Television Establishment Survey (ES). The Television universe was updated in October 2020; however, much has happened over the past three years. It remains critical that all changes in South African viewership... Continue reading→
The battle of the boardroom at the Nedbank IMC Conference
“There are only two things in a business that make money — innovation and marketing, everything else is a cost,” said Peter Drucker, the father of management consulting. Why then is the CMO, the person responsible for Marketing, often the one who draws the shortest straw (or is that chair) at the boardroom table? At... Continue reading→
Leveraging AI for PR Outreach and Content
Public relations (PR) is all about managing communications and building relationships between an organisation and its key audiences. In today’s fast-paced digital world, PR professionals are constantly looking for ways to work smarter, faster, and more efficiently. That’s where leveraging AI for PR comes in. AI is transforming the practice of PR in exciting new... Continue reading→
Paddington Station Steams Through The PRISM Awards 2023
Julian Hurley (Creative Director), Paul Reynell (Managing Director), Laylaa Trevor (Digital Director), Dirk Slabbert (Account Director) Clever. Creative. Brand-centric. Inspired… and inspiring. These are the words used by the judges of the 2023 PRISM Awards to describe what sets Paddington Station and its consumer campaigns apart as the agency scooped 11 awards. The prestigious event,... Continue reading→