Latest Industry News
Dalmatian Johannesburg wins coveted Renault account
Renault South Africa’s Vice President of Marketing, Jesus Boveda, says that Dalmatian’s approach fits the brand perfectly. “I love challenging the status quo, big ideas and working with talented people. We have found all of that and more in the team at Dalmatian. We are going to do very exciting things this year and beyond... Continue reading→
Business Insider South Africa is live
The South African edition of Business Insider, the world’s largest financial news platform, is live. With some 120 million users, Business Insider is one of the fastest-growing news brands in the world. Business Insider South Africa has been launched in partnership with Media24. Business Insider has revolutionised news coverage, using fast, fun, and informative storytelling... Continue reading→
Mr Cuddles back in new Wimpy TVC
Mr Cuddles, best friend of one of Wimpy’s cutest customers ever – and previously the scapegoat when her dad attempted to shift the blame for eating the cheesegriller off her mom’s plate – is back in a new television commercial for the iconic South African fast service family restaurant. Promoting Wimpy’s exciting and affordable offer... Continue reading→
Stratitude the “smart” choice for consumer co-operative bsmart
Stratitude has been appointed as the new full-service agency for consumer co-operative, bsmart. Established in 1947 and previously known as Cape Consumers, bsmart today has over 40 000 members and long-term partnerships with more than 10 000 retailers including Pick n Pay, Dis-Chem, Woolworths, Edgars, Game and Clicks. “We’re thrilled to be selected as bsmart’s agency,” says... Continue reading→
Registrations are now open for Cannes Young Lions
CINEMARK ON THE LOOKOUT FOR THE COUNTRY’S TALENT, DRIVES OPPORTUNITY FOR TALENT TO SHOWCASE LOCAL EXCELLENCE ON THE GLOBAL STAGE If you have what it takes to create an award-winning advert under pressure and in the most extreme of conditions – and still come out smiling on the other side – we are looking for... Continue reading→
Hunt for free M&M’s – it’s finders keepers!
Mars Consumer Products Africa (PTY) LTD and Uber would like to give away 3500 units of M&M chocolate packets. ELIGIBILITY REQUIREMENTS; PARTICIPATION ● The opening time and date of the Promotion is 12.a.m on 30 March 2018 and the Promotion will end at 11:59 p.m. on 2 April(“Promotion Period”). ● The Promotion is open to... Continue reading→
How To Maximise Your Sales – A Masterclass In Influence, Persuasion and Sales
By Matt Brown Sales are the life blood of any business and the ability to make sales is a critical component of a business regardless of its size. But one of the biggest ongoing challenges for many entrepreneurs and sales people is to find new business. Over the past decade, many marketing options have been... Continue reading→
The keys to successful live experiences
What are the keys to a successful live experience? Should it be big – or clever – or both? Is it best as a shared experience – or an experience shared? Marketers are investing in live experiences to engage consumers as well as internal stakeholders, making events and meetings with impact becoming central parts of... Continue reading→
Top local artists welcome Spotify to South Africa
Spotify South Africa introduces a host of popular artists into its new marketing campaign Top local artists, from across the musical spectrum, have lent their support for the launch of Spotify in South Africa by appearing in its first above the line marketing campaign. Popular talent including; AKA, Black Coffee, KO, Brenda Fassie, Distruction... Continue reading→
Increase in mall foot traffic drives consumer-brand engagement
While mall occupancy levels and foot traffic have decreased in some malls, other malls have experienced excellent growth over the six months to December. So what does this mean for brands? Brands need to be where the consumers are and what better place than the mall environment. John Faia: GM of Mall Ads™ unpacks the... Continue reading→