Latest Industry News
Sports agencies are dead, long live the sports agencies
Digital’s revolution of media, marketing and entertainment didn’t just rewrite the rulebook in terms of value, impact and ROI, it forced change and the development of a new skills set on brand owners, marketers and their agencies. And, while some have the luxury of time to make fundamental shifts to the way they work while... Continue reading→
The Metaverse: Advertising and the future of marketing
By Isabel Smit, Implementation Planner at The MediaShop The Metaverse is here, but only in its infancy. Many of us may think of the Metaverse as that virtual world we’ll one day be able to enter with VR headsets and see-through digital avatars, but it’s much more than that. It’s a convergence of technologies and... Continue reading→
Top 50 DSTV programmes – August 2022
Top 50 DSTV programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Prime Time 17h30 – 22h00 Adults 15+ years U:38694 S:8701 All Individuals Age 4+ DSTV U:23690 S:7062 Day Date From To Station Programme Title Genre AR Viewers Share AR Viewers Share Mon...
Top 50 FTA programmes – August 2022
Top 50 Free to Air programmes by AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. SABC 1/2/3/ETV, All Adults 15+ Prime Time 17h30 – 22h00 Day Date From To Station Programme Title Genre AR Viewers Share Wed 31/08/2022 2034 2104 S1 Uzalo Dram 16.96 6 561 077 55.3 Wed 31/08/2022 2004 2034 S1... Continue reading→
Is Print ever going to die?
By Lerato Senne, Insights Strategist at The MediaShop A few years ago, we were frightened by this statement and the impact that digital would have on print’s ‘market share’. As a Market Analyst working at one of the biggest print media houses at the time, this really startled me, and the death of AMPS added... Continue reading→
Adspend – June 2022
The Top 10 South African June 2022 advertisers Advertiser Jun-20 Advertiser Jun-21 Advertiser Jun-22 SHOPRITE HOLDINGS LTD R 127 583 917 GLAXOSMITHKLINE R 140 233 989 UNILEVER SA R 159 669 317 GLAXOSMITHKLINE R 92 335 820 SHOPRITE HOLDINGS LTD R 132 834 747 SHOPRITE HOLDINGS LTD R 154 189 238 CLIENTELE LIMITED R 86... Continue reading→
Good Things Guy and SPAR launch South Africa’s first “Leave One Take One” reusable shopping bag initiative
Brent Lindeque, South Africa’s Good Things Guy, has for the past year been lamenting the accumulation of recycled shopping bags growing in his cupboard, the car boot and every other available surface space in his house. But now there’s a solution. “We as South African consumers have gone from having a plastic shopping bag problem... Continue reading→
September Maggs on Media Panel – Does Technology Terrify Marketers?
The Maggs on Media Breakfast Show brings together four South African experts on a single panel this September. Director of Modern Workplace and Security Colin Erasmus, Accenture Song Managing director Haydn Townsend, Hollard Insurance CMO Heidi Brauer CM(SA), and Musa Kalenga, CEO of the Brave Group and founder of Motherboard will share their opinions on the topic “Does Technology... Continue reading→
Differentiation is dead – ‘Be Undefined’
The Foschini Group’s (TFG) leading denim brand, Relay Jeans, has launched a new and exciting instore and digital campaign, dubbed Be Undefined. The campaign, which it conceptualised and executed with its partner agency RAPT Creative, is about empowering individuality and opening up the beauty of great denim to everyone. The campaign comes as the brand... Continue reading→
New dialogues event launches: The Maggs on Media Breakfast Show
Show up, meet up and pick up all the latest views and ideas at the first in a regular new dialogues series on pertinent issues relating to the brand and communication industries. The concept is a 70-minute high-energy panel discussion that offers the opportunity to engage with local experts and once again network with industry... Continue reading→