Latest Industry News
The BCSA Presents the 2018 Brand Commune – Business and brand digital transformation
The digitisation of the workplace is no longer a future concept to be dreamt of and spoken about broadly. It’s here now and it impacts how we do business. Has your business begun its digital transformation journey? The Brand Council South Africa (BCSA) has invited anyone from the advertising and marketing, brand, and business world... Continue reading→
Could your ‘perfect beer moment’ be any more perfect? Apparently it can!
Windhoek launches Perfect Time. Perfect Beer campaign How often have you thought, ‘now is the perfect time for a beer’? While Windhoek Beer won’t ever prescribe when, where, why or with who you want to share this perfect time with, the brands latest campaign highlights the sentiment that when it’s the Perfect Time for a... Continue reading→
What’s seen and what’s said
The relationship between good design and effective copy. By Nick de Beer, a creative group head at Boomtown Within the complex world of advertising, what’s really doing the selling: the image or the copy? The reality is that both play an integral part in the selling process for almost every piece of design and campaign.... Continue reading→
ALL4Women steps it up with exciting new packages
All4Women, one of South Africa’s most popular online women’s magazines, is excited to launch their three new specially-tailored, results-driven client packages for 2018. All4Women prides itself on the uniquely curated content created by editors who are well in tune with their audience, covering topics from food and home to parenting and relationships. As of... Continue reading→
Open Day at AAA School of Advertising
The AAA School of Advertising will be hosting its next Open Day at its campuses in Cape Town and Johannesburg on Saturday 5th May 2018 from 09h00-13h00. Young and talented individuals wanting a creative and dynamic career are invited to attend and explore the myriad opportunities available in the fields of advertising and marketing. There... Continue reading→
Relativ Media introduces largest digital screen in Africa’s richest square mile
Relativ Media is proud to introduce, what those in the media industry are referring to as Johannesburg’s own Times Square – a giant fully HD Polaroid digital screen on the corner of Alice Lane and 5th Street, Sandton. The 7m x 13.7m digital screen is strategically elevated to maximise the line of sight for passengers... Continue reading→
Airport Ads® implements activations campaign for Serta
Leading airport media specialist company Airport Ads® recently implemented a campaign for mattress brand Serta. The activations campaign took place within OR Tambo International Airport’s domestic departures area, which services 5,5 million consumers annually. “Serta was looking to engage with an upper income audience in an environment where lack of sleep was prevalent. Air travellers... Continue reading→
Golf Ads™ implements campaign for Garmin Approach S60
Golf Ads™ recently implemented a campaign for the launch of the new Garmin golf watch – the Approach S60 – making innovative use of the traditional clocks on the golf course. The creative was adapted to include the golf clock face into the design and engaged with golfers in a non-intrusive fashion every time they... Continue reading→
Creative and Media agencies contribution to marketers’ business growth down from 2016
According to South African marketers, Creative and Media agencies contribute an average of 17% to their overall business growth. In other words, nearly one fifth of the growth of client companies is attributed to the work of their agencies. Johanna McDowell, SCOPEN Africa Partner, points out that South Africa’s market has lost perception of contribution... Continue reading→
AngiieeLings – a passion for editing videos with impact
Video editing is a dream job for Angelo Lings – known best by her signature AngiieeLings – particularly in an environment where she is given creative freedom, and where her work achieves results AngiieeLings joined CBR Productions in October 2017 and is proud of projects she has worked on and the impact they have... Continue reading→