Latest Industry News
Don’t talk to me, talk to my Chatbot
We’ve all heard about chatbots, says Belinda Kayton, Media Strategist at The MediaShop. Some of us might even have interacted with one without knowing it! But what are they all about and what is the potential of this Artificial Intelligence for brands? Basically, chatbots function within messaging apps(enabling businesses to provide customer support 24/7, answer customer queries or... Continue reading→
#HeritageMonth2018 – How consumption of SA’s national beverage has evolved
Rooibos tea, which is enjoyed by millions of South Africans every day, has become an integral part of South Africans’ way of life and is considered by many as our national beverage. This past month, the SA Rooibos Council (SARC) set out to determine how consumption of this local favourite has changed in recent years... Continue reading→
Riverbed’s Evolution inspires agency rebrand
Riverbed is a bold and contemporary through-the-line creative agency. It is a black, female owned company that has throughout its ten plus years, navigated and adapted to industry changes to remain relevant and competitive. And now in this month of new beginnings, Riverbed announces its rebrand, revealing a modern look that’s more closely aligned to... Continue reading→
South Africans display an insatiable appetite for convenience
South African consumers are facing an increasingly stressful, time-starved lifestyle which has created a burgeoning demand for convenient solutions that can help simplify their lives and points to a host of untapped opportunities for South African manufacturers and retailers This stems from the latest report from global measurement company Nielsen, which focuses on the... Continue reading→
Toyota Hilux Gets ‘Tougher-er’ in New Campaign from FCB Joburg
Toyota Hilux, renowned for its legendary toughness and for nearly 50 years the market leader in a hotly-contested segment of the market, goes up against its toughest competition yet in a new campaign from FCB Joburg. Rugged, unmapped mountain trails; rivers in flood; inaccessible fishing spots – they’re child’s play for the country’s favourite dependable... Continue reading→
MOST 2018: It’s time to shine
In line with the MOST Awards 10th year as well as a number of milestone birthdays in the industry, this year’s awards promise to be a spectacular celebration with a number of special activations on the cards. The stage is set for a party from the moment you step in to the KayaFM sponsored reception... Continue reading→
CNN International Commercial appoints Tini Sevak to head Audiences and Data Group
Tini Sevak has joined CNN to lead its international data strategy, create new solutions that further inform business intelligence and provide commercial partners with sophisticated ways to utilise campaign insight. As Vice President, Audiences and Data, at CNN International Commercial (CNNIC), Sevak oversees a global team of data and research specialists using Turner resources as... Continue reading→
The Rand Show appoints Tribeca PR
The Rand Show, South Africa’s biggest and best-established exhibition, has appointed Tribeca Public Relations as its public relations and communications partner ahead of its 125th show in April 2019. The agency has been tasked with positioning the Rand Show as the perfect vehicle for exhibitors to introduce their products and services, and to remind that... Continue reading→
Tastic Rice repositions Masterbrand, innovates with two new variants
Tastic Rice has taken to the small screen to communicate its new masterbrand campaign, as well as the launch of two new variants in the rice market. The Tiger Brands marque, known for its quality credentials, is an iconic brand that has lived in the hearts and homes of South Africans for nearly 60 years.... Continue reading→
Women In MICE Bring Flock Onboard For 2018 Awards
The Top 40 Women in MICE Awards, an annual conference and awards ceremony acknowledging the most dynamic women in the Meetings, Incentives, Conferences & Exhibitions industry in South Africa, made extensive use of the Flock Eventing Platform to ensure its 2018 event ran according to plan. Started by 3S Media in 2014, Women in MICE... Continue reading→