Latest Industry News
Research confirms: mobile revolutionising local retail
Local report delivers insight into influence of mobile and social media on consumer behaviour Nearly every South African – 99% to be exact – now has a mobile phone, making it the most pervasive platform for marketing and communication currently available, and one with the deepest reach. While only 52% of South Africans have Internet...
Tsogo Sun wins award for celebrating wonderful
Tsogo Sun has won its second African Excellence Award – this time for the group’s warm and uplifting #CelebrateWonderful video (https://www.tsogosun.com/image-gallery/video#tabs-celebratewonderful) that was released on social media over the festive season, and highlighted a spirit of reaching out and touching people’s lives, especially those who were working over the holidays, or missing their families and... Continue reading→
Social media is a reputational channel and should no longer be managed by junior employees
A few years ago, a string of opinions and articles written by the so-called social media experts surfaced proclaiming that organisational social media platforms should be managed by those under the age of 25 as they were the only ones that truly understood these platforms. That might very well have been true back then, however... Continue reading→
Facebook Big Data can transform your brand
Facebook is growing rapidly from a fun space where people share their personal life journeys into a powerful search engine, breaking news source and unique entertainment platform. With it’s incredible reach, marketers have naturally gravitated to the platform to reach customers in new ways. Bradley Elliott, director of digital consultancy Platinum Seed discusses the untapped... Continue reading→
OOH advertising takes a giant stride forward
Cape Town and Johannesburg based media owner, Hubble, is Uber’s preferred in-vehicle interactive entertainment partner, providing real Return on Investment (ROI) through a unique Depth of Engagement. As marketing and advertising budgets are becoming even more pressurised, brands are realising that reach and frequency – the traditional advertising metrics, are no longer the be-all and... Continue reading→
STAGE360 Mobile Music and Content Service Launches on BBM Messenger
Stream.Digital in partnership with Creative Media Works, operating as BBM Messenger, today announced the launch of STAGE360 Music, a mobile music and content service. The service, a first of its kind in South Africa, is aimed at growing BBM Messenger’s monthly active users particularly within the young, urban demographic. Matthew Talbot, CEO of Creative Media... Continue reading→
Rush Sports goes live with revived brand
Pietermaritzburg based Rush Sports, a brand which has attracted an experienced team and leading cycling brands to its stable unveiled the evolution of its brand identity created by Boomtown, including a modernised and simplified update to its iconic red and black logo and a new look and feel for branded communications and experiences. The appointment... Continue reading→
Caxton Local Media makes all the right moves into the digital space
Besides its extensive digital brand extensions for Caxton’s Local Newspapers, innovative technology platforms and strategic digital acquisitions, Caxton Digital has been growing their digital footprint through data collection, data management and programmatic advertising. “We have been attracting more and more online users in the digital space steadily for the last three years,” says Nicole Rimbault,... Continue reading→
Shaping the Way Creativity Plays. Creates. Lives
What do you get when you combine the most creative minds in the media and entertainment technology industry with the hottest trailblazing technology? Mix in high energy music; a dancer, powerful lighting, projection stances, and pixel mapping and you have a taste of Mediatech Africa’s Black Box. A first for the show – this fully... Continue reading→
Ninety percent of what executives think comes from the media
Prof Nick Binedell gave the audience a lot to chew on at Ads24’s morning of “Food for Thought”. This thought leadership event at The Venue-Greenpark, Sandton on 25 May, doubled as a networking opportunity for senior media industry professionals. Binedell looked at socio-economic and political forces shaping business. As the founding dean of the Gordon... Continue reading→