Latest Industry News
Intermediaries can bring the balance that you need to help you manage a pitch process effectively
By Johanna McDowell Now more than ever, marketers are seeing the use of intermediaries becoming more important in the daily scope of their operations and what they hope to achieve with their potential agencies during a pitch process. The scene for marketers all around, is that there is now an intrinsic need for results driven... Continue reading→
The transition from LSMs to SEMs explained
There has been a lot of talk in the industry regarding the relevance of LSMs (Living Standard Measure). Kantar TNS was approached by the industry to develop a new socio economic segmentation system to better reflect the South African landscape. Developed by Neil Higgs and his team at Kantar TNS, the new SEM (Socio-Economic Measure)... Continue reading→
More people are on Facebook than watching TV, where is your audience?
In the absence of in-depth industry media and social media behaviour and psychographics, media agencies that are prepared to go the extra mile for their clients create bespoke research in order to understand consumer habits. Cape Town based media agency, Limelight Consulting, unpacks the latest social media behaviours in its “Media Usage Report“. The agency... Continue reading→
Media Inflation Watch January to September 2016
Belinda Kayton, Media Strategist at The MediaShop highlights top findings from Media Inflation Watch (MIW) January to September 2016 Thanks to the amazing work done by Mike Leahy, we have the latest MIW figures! We’ve been waiting to see how these would be measured, because there has been a great deal of changes in the... Continue reading→
The Establishment Survey is here!
With the recent launch of the Establishment Survey (ES), the Publisher Research Council (PRC) provides a brief overview. The Establishment Survey (ES) is a collaborative partnership between the Publisher Research Council (PRC), the Broadcast Research Council (BRC) and the Advertiser Media Forum (AMF) with the BRC and PRC being the funders and owners of the... Continue reading→
The MediaShop has more big news!
Not even one week after the agency opened the doors to its brand new offices in Johannesburg, Group MD Chris Botha has announced the appointment of Kgaugelo Maphai as The MediaShop’s new Managing Director of the Sandton office, effective 1st April. “It’s been a whirlwind few weeks, that’s for sure,” says Chris. “We’ve been looking... Continue reading→
The Caxton Excellence Awards highlights brilliance
Hosted at the Globe Theatre at Silverstar Casino, with prize money totalling R285 000, this year’s all new Caxton Excellence Awards celebrated the achievements of local and community newspaper’s editorial, sales, advertising, management and support staff. “This year, the Caxton Awards has undergone a complete makeover, some categories have fallen away while others, like Best Emerging... Continue reading→
The MediaShop is moving
The MediaShop’s Johannesburg office will be moving to brand new premises on the 22nd March. The agency’s new home will be Block B, The Main Straight Office Park, corner Main and Portman Roads in Bryanston. Telephone numbers will remain unchanged. “Great Minds Think Different – we’ve put a lot of thought into what we’re looking... Continue reading→
New PAMS research aims to get closer to the truth
The first PAMS (Publisher Audience Measurement Survey) reading research is due for release in October 2017. Conducted by The Publisher Research Council (PRC), it will provide media owners, agencies and marketers with an accurate new reading currency in South Africa for the first time in 40 years. The PRC refer to their research as Reading... Continue reading→
To Integrate or not to Integrate?
Maggie Pronto, Media Strategist at The MediaShop says it’s the eternal agency debate, whether you’re full serviced or specialised – to integrate or not? I was lucky enough to start off my advertising career in a full service agency. It was the days where everyone sat in the same room from brief right through to... Continue reading→