Latest Industry News
Driving the in-store brand experience
By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media In the highly competitive environment of in-store advertising, brands are contesting limited market share. Consumers have become more discerning of what they buy owning to the availability of product information online. It is therefore imperative to cut through the clutter and create a... Continue reading→
Global collaboration on Let me Live
South African photographer and director, Chris Saunders is the creative talent behind the superb intercontinental music video ‘Let Me Live’, a collaboration between Rudimental and Major Lazer launching globally this month. Saunders says: “This project was a six month developmental process because we wanted to do something really disruptive; really different. We shot about 30%... Continue reading→
Technology: the challenge for marketers
By Andrew MacKenzie, MD of Boomtown I recall watching a movie called Groundhog Day in which a man wakes up to the same sequence of events, day after day. With the rapid changes the world is facing because of technology, nothing could be further from the truth today. We will almost certainly wake up... Continue reading→
Black River FC wins Metropolitan account
Black River FC, the small Johannesburg agency with the big heart, keeps knocking them out the park and has been awarded the Metropolitan account. In a four-way pitch which included some well-known names from South Africa’s advertising industry, the team at Black River FC took top honours and will help drive the brand’s journey into... Continue reading→
Could You Be South Africa’s No.1 Dinner Party Host?
BBC BRIT IS SEARCHING FOR CONTESTANTS TO JOIN THE NEW SERIES OF COME DINE WITH ME SOUTH AFRICA BBC BRIT, DStv channel 120, has confirmed that the critically acclaimed hit Come Dine With Me South Africa will be back for a fifth season in early 2019. This follows the success of season 4, currently showing... Continue reading→
Utilising technology for better research
Advances in technology and computing power make it possible to fuse multiple research surveys. Essentially there is no more need for outdated brand diaries in 2018. “Picture this,” says Peter Langschmidt, consultant to the PRC (Publisher Research Council). “It’s 1975 and paper diary research is state-of-the-art when conducting FMCG brand research. It’s now 2018, with... Continue reading→
Popular FCB ad campaign wins again
These three radio ads from FCB Africa agency, 1886 Advertising, took a Radio Campaign Silver Lion at the Cannes Advertising Festival this year, proving that great creative ideas have the legs to go the distance, year after year. The campaign, for Cell C Surance, initially broke two years ago. It used a reworked version... Continue reading→
Active engagement via mobile-only tech disrupts insurance industry
Ryan Barlow, Chief Technology officer, e4 says that when it comes to the insurance sector, it is mobile-only as insurance brands grapple with disruption from lighter, more agile technology rich cloud insurance products: “It is no longer just mobile-first, thanks to the dominance of technologies such as AI, ML and IoT and start-up companies taking... Continue reading→
ProActive™ launches Route to Market offerings
Peter KohlÖffel, ProActive™: Head of Sales – Africa, unpacks extended ProActive™ services now available to brands and marketers wanting to engage their audience and increase sales. As a leading activations agency in Africa, with our recent expansion both in footprint and capacity, what we discovered is that it is often difficult for brands and products... Continue reading→
When it comes to marketing, you should try playing pinball
“Wherever I click, tune, drive or page, there’s an ad being rammed down my throat!” This was the view of a product manager at a recent client meeting I had and, in essence, I agree. There is a lot of noise in the market at the moment. With consumers being constantly bombarded, is it causing... Continue reading→