Latest Industry News
Advertising Standards Authority of South Africa calls for applications for permanent CEO position.
In accordance with the Business Rescue plan adopted by creditors on 25 April 2017, the ASA announces that it will be interviewing prospective candidates for the position of permanent CEO during September 2017. The Advertising Standards Authority of South Africa (ASA) is a self-regulating independent body, established by the marketing communications industry and mandated by... Continue reading→
FCB Joburg sends graduates to one show ‘Minds Wide Open’ bootcamp
Two talented members of FCB Joburg’s Graduate Program – Nontokozo Tshabalala and Shannon Koor – have won a rigorous internal evaluation process and will be flying to Michigan State University in the United States to attend the highly respected Minds Wide Open workshop. Minds Wide Open forms part of the One Show bootcamp initiative...
SPARK Media extends reach of ROOTS data beyond agencies
ROOTS is South Africa’s largest urban community survey providing powerful insights into consumer’s purchasing behaviour and media consumption habits at a local level. Previously ROOTS data has primarily been accessible to media agencies and SPARK Media’s direct clients. Until now. Through BMi Research and a bespoke software programme Storyteller by SPARK Media, the reach of... Continue reading→
Tanja Lategan – new MD at Creative Spark
Lategan started working in the digital technology industry 14 years ago. Her career in digital marketing kicked off with Naspers’ Touchline Media in 2006, where she played a vital role in building and growing their digital media department. In 2008 she was approached by Primedia Online and accepted the position of Commercial Director, where she assumed... Continue reading→
Outdoor Network’s burning billboard keeps it legal
British American Tobacco South Africa (BATSA), Joe Public United have teamed up with Outdoor Network in association with Beith Digital to create an eye-popping ‘burning billboard’ that draws attention to the problem with smoking illegal cigarettes. Clearly visible in a prime location, the Johannesburg billboard’s special effects are entertaining and educating a highly sought-after audience... Continue reading→
Engagement vital to digital transformation
Organisations are urged to embrace digital transformation to remain competitive. Jonathan Jardim, software developer at SilverBridge Holdings, believes that while technology forms an important part of this process, the human element should not be forgotten. “We are living in a connected world where companies are competing against global organisations. Customers are also more technology literate... Continue reading→
Creative Spark appoints Tanja Lategan as new MD
Digital Agency Creative Spark today announced the appointment of new Managing Director, Tanja Lategan, who will steer the digital agency through its next phase of growth and ramp up the company’s integrated marketing offering. Creative Spark, acquired by the M&C Saatchi Group in 2015, is a Johannesburg and Cape Town-based specialist digital agency partnering with... Continue reading→
Marketing in a Technical Recession
By: John Faia, GM: Mall Ads™ One of the burning issues at the moment is that we are in a technical recession. Any marketer would be forgiven for getting a fright: “recession” is one of those economic terms that strikes fear into the heart of the consumer, affecting the consumer mindset and spilling over,... Continue reading→
Canal Walk reinventing the shopping experience
If there’s any shopping destination that takes shopping seriously, it’s Canal Walk. Not only do global brands flock to the centre, but shoppers from all over the world come to appreciate the grandeur and beauty of Canal Walk Shopping Centre. Known as one of Africa’s leading retail, leisure and entertainment destinations, in the heart of Century... Continue reading→
Primedia Unlimited’s Bionic rewarded by Facebook
Facebook Marketing Partners has identified Bionic, powered in sub-Sahara by Primedia Unlimited, as its 2017 Innovation Spotlight Award winner in the Omnichannel: Online and Offline Sales category. The awards call for the year’s most exciting new technologies built on Facebook’s Application Programming Interface (API) to solve marketing challenges. “Bionic is a platform designed to manage and... Continue reading→