Latest Industry News
adidas prioritises maximum visibility with iconic Outdoor Network site
Leading international sports brand adidas has partnered with Outdoor Network to take ownership of an iconic Johannesburg Out of Home (OOH) site and drive awareness of one of its most memorable campaigns. adidas first launched the idea of Impossible is Nothing in 2004 and relaunched the brand attitude earlier this year, using globally recognised personalities... Continue reading→
Programmatic Digital out of Home has arrived…Ifikile EMzansi!
By Lukanyo Bushwana, Strategist at The MediaShop Covid-19 has undeniably acted as a catalyst to speed up digital adoption and introduce new trends at a rate that few could have predicted. As a result, the vast majority of marketers have refocused their digital efforts and rightfully so; you fish where the fish are. Every impression... Continue reading→
Beam Suntory on par with Golf Ads campaign
International premium spirits company Beam Suntory has opted for the Golf Ads environment as the perfect landscape from which to extract maximum value from a national Out of Home campaign. That’s for its Roku Gin and Toki Whisky products, as it matches these premium alcohol brands with the predominantly-affluent and high income-earning audience – the... Continue reading→
Telmar and ID5 announce innovative partnership to support publishers and brands
The partnership enables advertisers and media owners to plan and create targeted, data-driven campaigns and to activate their data in environments where third-party cookies and MAIDs are blocked Telmar, the global leader in advertising and media software and ID5, the independent identity solution for digital advertising have started a collaboration to enable advertisers and media... Continue reading→
MRF’s MAPS quarterly 9 month data released
The Marketing Research Foundation (MRF) is pleased to announce that the next quarter’s Marketing All Product Survey (MAPS) data, fieldwork period of July 2020 to March 2021, is available to subscribers and their agencies from 30 June 2021. “The MRF Research Committee has meticulously scrutinised the next quarterly instalment of demographic, intermedia, behavioural, product and... Continue reading→
UM is the best kept agency secret you never knew
Media agency UM had its origin in 1999 with McCann Worldgroup South Africa before it was swooped up with the launch of Mediabrands South Africa two decades later. Now, UM celebrates being crowned the Global Media Agency of the Year by Campaign magazine. UM South Africa’s Managing Director Kevin Ndinguri says that the global accolade... Continue reading→
RAMS update from the BRC
To keep the marketing, media and advertising industry abreast of information, the Broadcast Research Council of South Africa (BRC), has released a short update on the progress of the new RAMS (Radio Audience Measurement Survey). “The CATI (Computer Aided Telephonic Interviews) portion of RAMS is currently in field and by the end of June, we... Continue reading→
It’s Digital or Die!
By Claire Herman, Media Operations Manager at The MediaShop For many years we have been hearing this – if you don’t keep up with digital advancements, you will be left behind, and the fall will be rapid and quite brutal! If it hasn’t happened already, how much longer can brands hold on before this becomes... Continue reading→
Why SMMEs should podcast
Jon Savage is a director at InBroadcasting, a division of HaveYouHeard specialising in innovations in broadcasting, content strategy and media technology. But, he’s also the founder of BUSQR and the creator of AMPD Studios (and the director of the MTV Base partnership, AMPD STUDIOS LIVE), both for HaveYouHeard. A veteran of content creation and production... Continue reading→
RAPT Creative showcases South African cities for Ballantine’s global digital campaign
RAPT Creative, a vibrant, energetic, consumer-centric agency with big ambitions (as shown by it establishing a presence in London and Kyiv at the beginning of this year just 18 months after launch), has successfully contributed to liquor brand Ballantine’s current global campaign. The ‘Stay True Cities’ global digital campaign puts the spotlight on real artists... Continue reading→