Latest Industry News
It’s time you start marketing like an investor
Haphazard. This is often the approach that businesses take to marketing, where they are easily side-tracked by fleeting, quick wins. CEOs wouldn’t have this cavalier attitude to any other long-term investment plan, so why treat marketing this way? To create and stick to a marketing strategy that works, it might be wise to tackle your... Continue reading→
Augmenting Activations through Digital
Peter KohlÖffel of ProActive™ explains that with the trend towards bigger, better and more integrated activations campaigns, digital interaction is evolving to become a critical element in the campaign mix. Over the past decade, activations have become an exceedingly more integrated part of the overall mix. The trend towards consumers wanting face to face interaction,... Continue reading→
Reputational Risk of Social Media
By: Bradley Elliott, director at digital customer experience specialists, Platinum Seed In the sometimes-fraught relationship between major corporations and ordinary citizens (consumers), the explosion of social media has shifted the power into the hands of the masses. Events that routinely slipped through the cracks of public scrutiny prior to the age of Twitter and Facebook... Continue reading→
The 7 soft skills every inbound marketer needs
By: Lauren Lokker It takes more than just a background in marketing to make you a successful inbound marketer. In fact, you might be surprised at the wide range of the soft skills you need to succeed at an inbound marketing agency. Just over a year ago I joined Spitfire Inbound as an intern in... Continue reading→
The Niche Guys They Came, They Saw, They Changed
While the South African advertising industry wrestles an array of inevitable changes from empowerment to technology and everything in-between; local advertising agency The Niche Guys have shaped an offering they describe as “hyper relevant for local conditions” and their explosive growth in 2017 proves that clients are increasingly enjoying their service.Through their unique model for... Continue reading→
Research shows that seasonal ad spend is still relevant in turbulent times
The past few months have been an interesting time for South Africa and while the signing in of Cyril Ramaphosa as the new president of the country has been touted as the “new dawn of an era”, we’ve been left with no doubt that it will be a long road to recovery for our ailing... Continue reading→
Short courses that will pave the way for success in the modern job market
The biggest challenge most people face when choosing a career is figuring out whether it’s the right path for them, and now that you’re a working professional, keeping up with technology and the industry shifts is one of the biggest challenges professionals of all ages and backgrounds face. “While it can be frustrating to keep... Continue reading→
Staying on top of digital trends
By Marianna Boguslavsky (http://www.boguslavskyandco.com/) Some of the recent digital trends that I’ve noticed include virtual reality, decentralized social media networks, and the explosive growth of messaging platforms used for business purposes: · When it comes to VR and social media, I believe Facebook Spaces is going to be big, very big. The social VR app... Continue reading→
As if you needed another reason (we’ve got 100) to study at Vega!!
Vega, a brand of the Independent Institute of Education (The IIE), will host a National Open Day on Saturday, 24 March 2018. Vega invites parents, scholars and prospective students to attend its next open day for the year, taking place at Vega campuses nationwide on the 24th of March 2018. The open day will give... Continue reading→
Caxton Excellence Awards acknowledges local talent
Competition between the various Caxton Local Media’s editorial, sales, advertising, management and support staff was stiff at the prestigious Caxton Excellence Awards. Judges were impressed with the top quality work that individuals dedicated to their papers and clients. Held at the Empire Hill venue in Parktown on 15 March, over 400 ‘Caxonites’ from across South... Continue reading→