Latest Industry News
Logitech presses play with Tribeca PR
Logitech, a global leader in gaming, music, video and computing technology, has appointed Tribeca Public Relations (Tribeca) as its public relations partner in South Africa. Tribeca will assist the brand with the positioning of its consumer products, primarily focusing on Logitech and Logitech G. Tribeca will provide strategic support to increase awareness of and drive... Continue reading→
Peter Langschmidt wins best presentation at PDRF Madrid
At this year’s PDRF (Publishing & Data Research Forum) in Madrid, the PRC’s (Publisher Research Council) Peter Langschmidt took top honours for South Africa when his presentation, entitled “The Reading Revolution. React, Reposition, Recalibrate” was judged to be the symposium’s best presentation out of all those submitted from around the world. The Publishing and Data... Continue reading→
School’s out! What now?
Vega announces its national open day – 28 October 2017 Vega campuses nationwide invite parents, scholars, and prospective students to attend their final open day for the year which will take place on the 28th of October 2017. The Vega open day will allow prospective students and parents a first-hand glimpse into a day in... Continue reading→
Hellocomputer Cape Town Bolsters Integrated Offering, Appoints New Creative Heads
In a move that will strengthen the integrated offering from FCB Africa’s agencies in the Western Cape, Hellocomputer has appointed a new Chief Creative Officer and Associate Creative Director. Mike Barnwell, currently Executive Creative Director at FCB Cape Town becomes Chief Creative Officer for both FCB Cape Town and Hellocomputer while new arrival, Nthabiseng Lethoko,... Continue reading→
W24 survey shows 1 in 5 women have been sexually abused as the #metoo trend sweeps social media
W24, South Africa’s biggest website for women recently conducted their sixth and biggest Female Nation Survey ever, with just under 16 000 South African women polled, and the findings are compelling. While more than half of the total female respondents surveyed chose to identify with the statement: ‘I am a positive person’, 41% admitted to... Continue reading→
Transit Ads outlines new taxi branding regulations
Shamy Naidu, Executive of out of home transit environment specialist Transit Ads™ outlines the new taxi advertising regulations as recently gazetted by the South African Department of Transport. On the 18th of August 2017, the Department of Transport gazetted the new taxi branding and advertising regulations. The new regulations affect how brands and media owners... Continue reading→
24.com welcomes a new W24 editor
W24, SA’s biggest lifestyle website for women, has a new editor – Zanele Kumalo. Prior to W24 Zanele was editor of the fashion weekly magazine Grazia. “We couldn’t be happier to welcome Zanele as W24 editor, she has been working with the W24 brand for a while and we have already learned to love her... Continue reading→
M&C Saatchi Abel and Takealot.com’s new creative changes online perceptions
Every family has their go-to guy; the person whose name gets called every time mom or dad needs something, big or small. This is the premise of Takealot.com’s new campaign, developed by M&C Saatchi Abel and directed by Michael Middleton for Jump Productions. At the heart of the campaign is a 45” TVC which tells... Continue reading→
Health is strong at New Media
New Media Publishing has strengthened and expanded its Health and Sports Division by welcoming Thomas Okes on board as Brand Editor on the Mediclinic account. Thomas, previously Managing Editor on Men’s Health, grows our expert editorial team that produces a range of health and sport content on all platforms, including digital, social media, print and... Continue reading→
How to build a digitally-led strategy
Traditional media and business models are fast making way for digital platforms as users spend increasing amounts of time online and consume more on-demand content. While mainstream television continues to enjoy the lion’s share of marketing budgets in South Africa, digital’s slice is fast growing larger than other channels. Paul Coetzer, Strategic Director at Platinum... Continue reading→