Latest Industry News
Seed Academy release results of SA’s largest entrepreneurial survey
Youth entrepreneurship, access to funding and markets remain key challenges More impactful business development support that provides entrepreneurs with robust business basics is needed to increase small business success rates, while a decline in youth owned businesses has emerged as cause for concern given South Africa’s dire unemployment figures. These are just some of the... Continue reading→
PAMS – the innovative Reading currency
With PAMS (Publisher Audience Measure Survey) in field this month, the PRC (Publisher Research Council) discusses the advantages of the survey’s inclusion of brands, large sample size, innovative flooding technique, multi-platform measurement and other highlights. The purpose of PAMS is to provide an innovative “Gold Standard” Reader Audience Measurement founded on global best-practice and local... Continue reading→
Creativity was, is and will always be ‘Good For Business’
Creativity was, is and will always be ‘good for business’. Long live creative awards, and long live the agencies that enter them. This is the opinion of FCB Africa CEO, Brett Morris, who said that it’s hard to think of a way in which creativity is not good for any business, as it is arguably... Continue reading→
Santam’s new television commercial asks “what could go wrong?”
We live in interesting times. Influenced by advances in science and technology, the world is undergoing significant change, modifying how and where we live, as global climate change becomes a certainty. It’s the age of invention. Artificial Intelligence is a part of life, cars are driving themselves, drones are delivering our food and our homes... Continue reading→
Students create interactive walls to promote positivity in South Africa
There’s always room for a good dose of positivity to lift our spirits and unite us all as South Africans. Two teams of students from Vega, a brand of The Independent Institute of Education (IIE), set out to do just that at this year’s Walk the Talk, with interactive installations designed to encourage positivity and... Continue reading→
IAS Masterclass – Loeries Durban
How Clients and Agencies can Adapt, Evolve and be Future-Fit for the Inevitable Digital Disruption An interactive session facilitated by Johanna McDowell, CEO of IAS, with Mike Schalit, CCO of BBDO South Africa, Gau Narayan, Regional Director for BBDO Africa and Selvin Govender, Marketing Director, Mercedes Benz South Africa. Date: Thursday 17 August 2017 Time: ... Continue reading→
PMG Achieves Level 1 BBEEE Accreditation
Leading out-of-home company Provantage Media Group is proud to announce that they have just been awarded a Level 1 B-BBEE rating by Grant Thornton – the highest BEE rating achievable. This makes Provantage one of the largest OOH media companies to have achieved a Level 1 rating and one of a small group of enterprise... Continue reading→
FCB Joburg MD meets Aluwani fundraisers at Vic Falls
FCB Joburg Managing Director, Thabang Skwambane, has joined former Aluwani interns, Warren Handley and Tom David, at Victoria Falls for a few days of their epic journey on foot from Kilimanjaro to Johannesburg. Handley and David have climbed Kilimanjaro, the highest mountain in Africa, and are currently walking the more than 6000km back to Johannesburg,... Continue reading→
Britehouse app records The Longest Hole Mongolia Adventure
Britehouse, a division of Dimension Data, has created a bold, agile application that will be used to track, keep score, and record images for a World Record attempt at The Longest Hole Mongolia Adventure. 1 country, 1 golfer, 1 caddie, 82 days, 1850km, Par 14, 000 and 1 extreme charity golf adventure. When you think... Continue reading→
Top four ways brands can win with a political stance
Trump. Brexit. The refugee crisis. Franco-German calls for European unity. Ongoing terrorist atrocities. Russian involvement in the US elections. The referendum in Turkey. The rise of Populism. It’s been an intense year for global politics, with political, social and ideological differences reaching boiling point. In the midst of a seismic change in global politics, marketers... Continue reading→