Welcome to Amplifier – we’re an industry news website focused on the public relations, advertising, media and marketing fields.
Make contact to get your press releases amplified!
Latest Industry News
Why you want your inbound marketing agency to be a HubSpot Tiered Partner
Choosing to use a HubSpot tiered partner for your inbound agency can benefit your business in so many ways. Here’s everything you need to know. Inbound marketing can yield exceptional results and take a brand to the next level – but it has to be executed right. If you’ve been looking for an inbound agency... Continue reading→
BBM Messenger Launches Invite2Win Game to Vodacom Subscribers
New Service in BBM Discover menu offers free airtime to new users who play the trivia game Creative Media Works, operating as BBM, has partnered with Digitata Insights, a digital transformation agency specialising in mobile gamification, to launch the Invite2Win airtime service within its BBM Discover menu and a Vodacom USSD game. The Invite2Win USSD... Continue reading→
Flock Assists MPI Enable Seamless Science Forum Experience For Scientists Visiting SA
Scientists attending the Department of Science & Technology’s Science Forum South Africa 2017 (www.sfsa.co.za) during December last year were treated to a seamless event experience thanks to Flock Event Management’s contribution to the well thought-through and executed holistic solution provided by Meeting Planners International Pty Ltd (MPI).Key objectives of the Forum included: creating a platform... Continue reading→
App development needs stronger project management skills
It is no surprise that the mobile app sector is predicted to continue booming. Globally, 197 billion apps were downloaded in 2017 and by 2021, the number is predicted to reach 353 billion. It’s an exciting sector, full of promise according to Cassie Lessing, CEO, Strato IT Group, a mobile business application company, but he... Continue reading→
WTF? You Can Study This At Vega?
Business consultant, serial entrepreneur and published author, Brent Spilkin (@Spillly), in partnership with Digitlab Academy, has turned his book, “What the Freelance,” into a 12-week course at Vega School, a brand of The Independent Institute of Education (The IIE), launching in March this year. “There is a lot of information packed into those 313 pages... Continue reading→
Clockwork Media Expands Offering with New Activations Division
Clockwork Media, a marketing and communications agency based in Johannesburg, has bolstered its offerings with a brand-new activations division – established to complement the company’s existing strategic, creative, production, PR, and digital services. The agency’s latest offering covers a broad range of experiential installations including; launches, award evenings, conferences, expos, roadshows, mall and in-store activations,... Continue reading→
APEX 2018 – Call for entries
The Association for Communication and Advertising (ACA) is pleased to announce that the 2018 APEX awards is calling for entries from all South African agencies and their respective clients. The annual APEX awards is hosted by the ACA, the official, representative body for the Communications and Advertising sector in South Africa. The APEX awards recognises... Continue reading→
Makosha Maja-Rasethaba named new Partner at M&C Saatchi Abel
M&C Saatchi Abel congratulates Makosha Maja-Rasethaba’s on her recent appointment as Partner and Head of Strategy for the Johannesburg agency. Makosha joined the agency six years ago. In her most recent post as Head of Insight for the Group, she was responsible for delivering locally relevant strategies and campaigns across a number of iconic... Continue reading→
Caxton Magazines welcomes new Bona editor
Bongiwe Tshiqi has been confirmed as Bona’s new editor. Over the past five months she has been acting deputy editor, and together with the Bona team, has ensured the continued smooth production of the magazine. Bona, South Africa’s only publication available in four languages: English, isiZulu, seSotho and isiXhosa, provides its audience with the inspiration,... Continue reading→
Gig Economy disrupts status quo, presenting an opportunity for Africa
A Digital Talent Exchange is born Freelancing has found a new name in the digital era. A ‘Gig’ is simply a task performed as a once-off freelancing job, but because the trend towards freelancing has grown so significantly, a new economy has been born: the ‘Gig Economy’. Internationally, it has grown at a rapid pace... Continue reading→