Latest Industry News
Courvoisier’s “Welcome to our Maison’ Campaign Celebrates Iconic Influencers
Social media influencers, creators and celebrities alike are consistently and increasingly being placed at the centre of brand advertising campaigns, vying for the attention of consumers and enticing them to purchase. This is a global phenomenon and in South Africa it is no different, with brands joining the strategic use of influencers, those personalities that... Continue reading→
Brands need to prioritise long-term influencer partnerships
By Nicola Tarr, managing partner at Tribeca Public Relations Influencer marketing has become an essential part of many brands’ marketing strategies. While it can be an effective way to reach new audiences and drive sales, many brands make the mistake of using influencers as a short-term advertising channel instead of building long-term, always-on relationships with... Continue reading→
Eight design trends to watch out for
By Elmarie Harrington 1. AI-generated art The buzzword on everyone’s lips is artificial intelligence (AI), which is shaking up the design world as much as it is making waves in content creation and web development. While AI-generated art has been around since at least 2018, when the Portrait of Edmond de Belamy, created using a... Continue reading→
Effie dialogue series returns with an expanded programme featuring four thought-provoking panels
Effie South Africa is expanding its dialogue series in 2023 with four thought-provoking panels focusing on marketing effectiveness. Led by individuals drawn from the C-Suite in the sector, the Effie dialogues aim to facilitate industry debate in an engaging platform while sharing impactful insights on themes related to marketing and performance. In 2022, Effie South... Continue reading→
APO Group’s Africa Celebrations Campaign for Mercy Ships Wins Multiple 2023 SABRE Awards Africa – The World’s Most Prestigious Public Relations Awards
APO Group (www.APO-opa.com), the leading pan-African communications consultancy and press release distribution service, is excited to announce that its Mercy Ships Africa Celebrations campaign has won the 2023 PRovoke Africa SABRE Awards for Best Campaign in West Africa and Best Campaign for Not-for-Profit/Charities. The SABRE Awards are the most prestigious and important awards in the... Continue reading→
The 2023 DSTV Content Creator Awards are Open for Entries
In proud partnership with DStv, TikTok, Sol and One-eyed Jack Calling all South African content creators, brands, influencers and agencies! Entries are now open for the second annual DStv Content Creator Awards. It’s time to put your best piece of content or platform forward for the chance to be crowned a winner and follow in... Continue reading→
Up close and personal or miles apart? Find out at the Nedbank IMC 2023
Is your relationship with your client or agency a match made in heaven? Or do you find yourselves at opposite ends of the table, fretting about how you’ll ever align? The cornerstone of successful marketing undoubtedly lies in the healthy connection between these cardinal points. But secretly, many of us struggle to find that perfect... Continue reading→
Creative heavyweight James Cloete joins RAPT as Chief Creative Officer
Creative heavyweight, maverick thinker and serial business starter, James Cloete, has joined RAPT Creative as Chief Creative Officer. Cloete, who burst onto the scene while still studying at Vega, joined the agency on May 2. James’ early achievements have become the stuff of industry lore: while interns at Harrison Human, he and his art director... Continue reading→
Insights from extensive nano influencer survey confirm the rise of the creator economy
Recently, the leading influencer marketing organisation, theSALT, conducted an extensive survey across their database of 325 000 nano influencers to gain deeper insights into how people get into influencing, what their experiences have been, and what learnings they could share to the benefit of influencer marketing campaigns, and the broader marketing industry. “We set out... Continue reading→
Effie South Africa Announces Call for 2023 Awards Jury Members
The Association for Communication and Advertising (ACA) has announced a call for representatives of the marketing and communications industry to apply for consideration to be appointed to the 2023 Effie Awards South Africa judging panel. The Effie Awards South Africa, hosted by the ACA, recognize marketing communication that is not only creative, but most importantly,... Continue reading→