Latest Industry News
South African Fashion Week & ZAlebs Partner Up
What is hot in South Africa? Please ask ZAlebs, one of the most popular websites for the young, the fashionable and the cool in the nation. With a focus on lifestyle and celebrity news, fashion, music and events, it is only logical ZAlebs is now one of the official partners for SAFW in the promotion... Continue reading→
Andrew Cooper joins Relativ Media
After 21 years at Primedia Broadcasting, Andrew Cooper has joined the Relativ Media team to broaden his experience in the media and advertising field. “I learnt a great deal during my tenure at Primedia, climbing through the sales ranks, building relationships with agencies and clients alike and I’m looking forward to growing those skills and... Continue reading→
KlevaKidz puts paraffin safety first
The annual Engen KlevaKidz campaign which engages with and educates learners about the importance of paraffin safety launched in the Western Cape on October 13th and runs until the end of the month. Over the course of three weeks, Engen KlevaKidz will travel to 30 primary schools in the Khayelitsha and Strand area. Engen KlevaKidz takes... Continue reading→
kulula.com helps the NSPCA to reach more animals
The National Council of SPCAs (NSPCA) and kulula.com have joined forces to facilitate the transporting of the NSPCA’s Inspectors nationally to attend to the welfare needs of animals in need of the NSPCA’s intervention for the next 12 months. This partnership began during the fires in Knysna and the Eastern Cape Fires June, when kulula.com... Continue reading→
Dove: It shouldn’t have happened
by Monalisa Zwambila, CEO and founder of Riverbed Who first raised the outcry when Dove’s by now notorious campaign, featuring a black woman who removes her t-shirt to reveal a more ‘clean’ white woman, broke? In case you’re wondering, it was a makeup artist called Naomi Blake who, yes, is black. Of course, Naomi turned... Continue reading→
Put your brand in advertising’s front seat
Want to achieve maximum coverage while showing your full range? Dubbed “front-seat advertising”, Caxton’s local newspaper innovation the PowerWrap, is an effective marketing solution with proven results – perfect for brands who want the exclusivity of foremost hands-on interaction with consumers. Local press is flourishing with 6.6 million copies delivered to homes and businesses across... Continue reading→
IAS Agencies Masterclass
FREE FOR SUBSCRIBING AGENCIES PWC Entertainment and Media Outlook – 2017 – 2021 AdForum World Summit Feedback – Paris – Autumn PreviewSCOPEN agencyScope South Africa 2017 Highlights Date: Tuesday 14 November 2017 Time: 14:00 pm – 17:00 pm (Registration at 13.30 pm) Tea, Coffee and Soft Drinks will...
Freedthinkers appoints Tribeca Public Relations
Freedthinkers, a strategic consultancy founded by Mike Freedman and Pippa Kapelus, has appointed Tribeca Public Relations to manage the communications of its three core competencies: In-depth market research; purpose-driven brand strategies and place-making expertise. Within each of these areas, Freedman and Kapelus design processes that assist brands, organisations, districts, towns, municipalities as well as provincial... Continue reading→
ProActive™ Shoppa Shows continue to drive sales for MTN
ProActive™ recently implemented another highly successful MTN Shoppa Show campaign, this time in Limpopo, North West and Gauteng provinces. The over-arching objectives of the MTN Shoppa Shows are to continue to increase brand awareness and to familiarise and educate consumers about products offered by the cell phone network. All of which have not only been... Continue reading→
Jacaranda FM and Halo Advertising win AMASA’s Roger Garlick Grand Prix for #MoreMusicYouLove
After being shortlisted in five categories at the 2017 edition of the AMASA (the Advertising and Media Association of South Africa) Awards for the #MoreMusicYouLove brand positioning campaign, Jacaranda FM and Halo Agency walked away with four awards including the coveted Roger Garlick Grand Prix for Media Innovation. The team took two Gold awards for... Continue reading→