Latest Industry News
Growing Agency Rides Away with Trek Bicycles SA Account
Disruptive creative agency IMS, has won the local advertising account for global bike and cycling product manufacturer and distributor Trek Bicycles SA. From its humble beginnings in 1976, building steel bike frames in a Wisconsin, USA barn, Trek Bicycles is today a leader in the multi-billion dollar global cycling market. Leyat Regev, Trek Bicycle SA’s Marketing... Continue reading→
Using B2B screens in your marketing strategy
Human beings are drawn to moving images. This is neatly illustrated by the exponential rise of video marketing over the past few years. With 87% of businesses now using video as a marketing tool, business-to-business (B2B) screens make more sense than ever before. B2B screens are essentially screens used in any commercial space for a... Continue reading→
Voting opens for The MOST Awards. Are you listed?
Since its inception, the underlying principle of The MOST Awards has been to enhance the working relationship between media agencies and their agency partners. To measure this we turned to the industry for guidance on key criteria and methodology. We stand by the tried-and-tested, independently conducted research. You cannot enter the MOST Awards. Media owners... Continue reading→
Pernod Ricard South Africa Appoints Head of Communications
Pernod Ricard South Africa recently appointed John Beale, as head of communications. John, holds a BCom Marketing degree from the University of Stellenbosch. He began his journey at Pernod Ricard in 2017 as media manager responsible for media relations across all the South Africa brands. In his current role John oversees paid media, digital marketing,... Continue reading→
THE Glenlivet is set to make history with 1st ever takeover of Business Day
What would convince South Africa’s leading daily business read to allow a brand to take over its front page for the day? Only a celebration with THE finest single malt whisky… In what will be a first for Business Day, THE Glenlivet will stage a brand takeover of the daily paper’s front page on... Continue reading→
SA Creatives’ Powerful Ad Wins Cinemark Cannes Young Lions Competition
Two Cape creatives will be flying off to represent South Africa at the Cannes Lions international Festival of Creativity this year, after their video commercial about violence in schools won the Cannes Young Lions competition. Copywriter Carina Coetzee and art director Amri Botha, of the 99c advertising and communication agency, channelled their creative insights... Continue reading→
More Than 90% of Small Businesses Will Increase Advertising Spending in 2019
Most small businesses are prioritizing advertising this year and will increase spending on social media advertising (56%) and other online advertising mediums such as Google search and banner ads (41%). Nearly all small businesses (91%) plan to invest more in advertising in 2019, according to a new survey from The Manifest, a business news and... Continue reading→
MullenLowe SA Tasked With Rolling Out Schick’s ‘The Man I am’ Campaign
MullenLowe South Africa recently added a new business win to its ever increasing portfolio of clients. The Schick account win builds on the agency’s personal care experience, and in this particular case a brand within the men’s grooming category which truly echoes the agency’s very own challenger approach to brand communication. “Shick’s ‘The Man I... Continue reading→
Toyota’s campaign for all-new RAV4 – a touch irreverent, but incredibly smart
Toyota South Africa’s campaign introducing its new RAV4 is a touch irreverent, very entertaining, and incredibly smart. Devised by FCB Joburg’s Creative Director Tian van den Heever, Copywriter Este de Beer and Art Directors Julie Thorogood and Janine Kleinschmidt, with input from Strategic Planner Stuart Simms and Creative Strategist Kyle Duckitt, it features five short... Continue reading→
Mauritius: A pearl in the deep blue ocean of branding
Mauritius has long been known as the star and the key of the Indian Ocean, but that is not all there is to this tiny, beautiful island. Boasting a colourful fusion of cultures, cuisine, language, lifestyle and the arts, it has the potential to be the star and the key of branding and design in... Continue reading→