Latest Industry News
Primedia Outdoor breaks Roadside Digital ground in Durban!
With an astounding 900 square metres of roadside Digital Out-of-Home (DOOH) in South Africa already, Primedia Outdoor launches another breath-taking highway LED billboard along the M4 Southern Freeway in Durban, KwaZulu-Natal. This colossal digital network positions Primedia Outdoor as a robust media partner in the OOH landscape delivering the best locations and high-quality products into... Continue reading→
The Super Bowl – the story you didn’t know
By: Richard Lord, Media & Operations Director, Meta Media So, the Super Bowl, the world’s biggest televised sporting event, was played this past Sunday with the New England Patriots winning a record equalling 6th title, beating the Los Angeles Rams 13-3 in the lowest scoring game in NFL history. This was Super Bowl LIII which,... Continue reading→
Caxton Digital introduces travel offering with Safari.com
Caxton has expanded its digital lifestyle offering for readers and advertisers alike by introducing their newest partner, Safari.com. The Caxton & CTP Group is constantly improving its print and digital properties and this latest move will offer the market bespoke safari holidays. According to Alexis Boshoff, CEO of Safari.com: “Our offering helps travellers from around... Continue reading→
Cricket industry heavyweights debate next gen marketing opportunities
Steve Elworthy, Tournament Director of the Cricket World Cup 2019 and member of the England and Wales Cricket Board (ECB); Clive Eksteen the Commercial Director of Cricket SA and Ros Golden, independent analyst and ex Marketing Director for Cricket South Africa make up the panel in this, the second CoNext Sponsorship Forum event on the... Continue reading→
To compare or not to compare
Belinda Kayton, Media Strategist at The MediaShop says that comparative advertising isn’t rude, it could be brilliant! The ad wasn’t rude, obnoxious or over-the-top. It was actually really quite useful, asking: “Vehicle A has such n such brakes, Vehicle B does not – would you put your family at risk?” I sat up and took... Continue reading→
The Outdoor Measurement Council is ready to release the latest ROAD Survey
The OMC (Outdoor Measurement Council) will be releasing its new audience data ROAD this February which covers three years of face to face consumer interviews resulting in a host of insights. ROAD is one of the largest sets of research in the market boasting a rolling sample of a massive 45,000 respondents. ROAD is committed... Continue reading→
Venom is a comic-book movie cut from a different bolt of cloth
While it centres on a Marvel (anti-)hero, and it’s both peppered with witty dialogue and shot through with eye-popping action, it’s a good deal darker than a lot of other superhero films. Unlike Iron Man, Cap and Spidey, Venom isn’t interested in capturing villains – he’d rather just bite their heads off… literally. In spirit,... Continue reading→
Egg Films’ Robin Adams Shoots For Distell
Working closely with Cape Town-based Singh&Sons for Distell, Robin Adams from Egg Films has directed ‘Perfect Blend’ to raise the profile of Viceroy in Kenya. Viceroy Global Brand Manager, Renato Santana, explained the brand’s positioning: “As the world constantly changes, so do our habits, and the way we connect with each other. That’s why Viceroy,... Continue reading→
Media relations expert APO Group experiences record growth in Africa and the Middle East and plans continued expansion for 2019
APO Group’s growth of 60% in 2018 reaffirms the company’s position at the forefront of media relations in Africa and the Middle East APO Group (https://www.APO-opa.com), the leading media relations consultancy and press release distribution service in Africa and the Middle East, delivered record growth of 60% in 2018, representing a turnover that has more than... Continue reading→
New Publication Explores SA’s Greatest Asset: Human Potential
Ultimately, there are only two ways to improve the world – through technology and through behaviour change. The DG Murray Trust’s new publication, the Human Factor, focuses on the latter. “Far too often people are viewed as the ‘problem’ in development; through the lens of the Human Factor, we see them as development’s greatest asset,”... Continue reading→