Latest Industry News
New MMA SA Youth Development Board announces Chair and Vice-Chair
The newly formed MMA SA Youth Development Board has elected the leadership team who will drive the growth and empowerment of younger leaders in the digital marketing space while also acting as a conduit through which trends and insights into the youth and how they receive and engage with marketing are shared with members of... Continue reading→
Bokomo launches TVC amid evolved brand positioning
Iconic South African brand, Bokomo, has launched a new brand positioning. This centres on eye-catching new packaging which really helps the products stand out on-shelf and features a new television spot. The new television spot, from Boomtown Creative Director Meagan Viljoen and Art Director Jamie Moss, is directed by Que Ntlui of Giant Films in... Continue reading→
Accenture Song Demonstrates Digital Leadership Winning Most Awards 2023 at IAB Bookmarks
A standout performance at the recent IAB Bookmark Awards marking the tech-powered creative group’s inaugural showing as Accenture Song, saw the agency topping the leader board as most awarded in the country with a total of 19 wins by the end of the night. An initiative that sets the benchmark for tech, digital and leading edge innovation, The... Continue reading→
BRC August 2023 industry update
Television Universe Update In order to provide a much-needed 2023 television universe update, the Broadcast Research Council of South Africa (BRC) commissioned a new Television Establishment Survey (ES). The Television universe was updated in October 2020; however, much has happened over the past three years. It remains critical that all changes in South African viewership... Continue reading→
The battle of the boardroom at the Nedbank IMC Conference
“There are only two things in a business that make money — innovation and marketing, everything else is a cost,” said Peter Drucker, the father of management consulting. Why then is the CMO, the person responsible for Marketing, often the one who draws the shortest straw (or is that chair) at the boardroom table? At... Continue reading→
Leveraging AI for PR Outreach and Content
Public relations (PR) is all about managing communications and building relationships between an organisation and its key audiences. In today’s fast-paced digital world, PR professionals are constantly looking for ways to work smarter, faster, and more efficiently. That’s where leveraging AI for PR comes in. AI is transforming the practice of PR in exciting new... Continue reading→
Paddington Station Steams Through The PRISM Awards 2023
Julian Hurley (Creative Director), Paul Reynell (Managing Director), Laylaa Trevor (Digital Director), Dirk Slabbert (Account Director) Clever. Creative. Brand-centric. Inspired… and inspiring. These are the words used by the judges of the 2023 PRISM Awards to describe what sets Paddington Station and its consumer campaigns apart as the agency scooped 11 awards. The prestigious event,... Continue reading→
Tribeca Public Relations raises the bar, secures 13 PRISA PRISM Awards
Tribeca Public Relations (Tribeca) is celebrating its impressive haul of awards at this year’s PRISA PRISM Awards. The agency proudly won 13 sought-after awards, comprising four Gold, eight Silver, and one Bronze award in recognition of excellence in public relations and communications services for its clients. This marks the 17th consecutive year that Tribeca has... Continue reading→
The latest strategic decision-making MAPS® data is now available
The Marketing Research Foundation’s (MRF) latest iteration of MAPS (Marketing All Product Survey) data has been released. Interesting changes in consumer behaviour has come to light, especially over the past two years. The July release which, for the first time, enables users to compare two calendar years of data, delivers a national survey of 20... Continue reading→
Tell the truth and tell it fast: Crisis communications in an ‘always-on’ world
Nicky James, managing director, Tribeca Public Relations Crises can be unpredictable, impacting businesses of all sizes and industries. However, the approach to crisis management today has undergone a significant transformation compared to two decades ago. While the response principles remain the same, the time in which to respond, and the tools available have drastically changed.... Continue reading→